 Newsletter 2008 Jan
New Features of Spread 2.3
To improve deliverability and be more local, Sender ID was better supported and subscription page/email footer can be localized. Details are shown here.
1. Localized email footer (Footer changes to your chosen language when you have selected the language at the top right hand side Spread HTML Editor, What section when editing email campaign.)
2. Localized subscription page Subscription page changes to your language when you have selected the language.
3. Support Sender ID used by Microsoft - Spread ensure deliverability to inbox of Hotmail and Outlook by publishing Sender ID. In some email client program, you may see sendXXXX@respread.com on behalf of Sender@sender.com, if you do not the former email address appear, click here to turn off.
How comply with anti-spam law in HK, US, UK and AU
Hong Kong Unsolicited Electronic Messages Ordinance (UEMO) phrase II was effective in 22 December 2007. Now, if you send out commerical emails without opt-out link, it's criminal. In United States (US), United Kngdom (UK), Australia (AU) and Hong Kong (HK), commercial senders require opt-out method but, opt-in for consumers is required for AU and UK but still not in US and HK. In UK, opt-in is not required for business recipients.
Similar to Anti-Spam Act in UK and Can-Spam Act in the United States, the Ordinance prohibits "address-harvesting and related activities" and other illicit activities related to the sending of multiple commercial electronic messages.
So, how to comply with anti-spam law? Spread provides you opt-in tools to help you comply with recent HK EUMO and other anti-spam law worldwide.
1. Online Opt-in (get permission)
Acquisition and use of harvested address list are prohibited by the Ordinance, hence, it is very important to get consent from recipients. The best way to encourage opt-in is to publish a subscription form (shown as below) on your website. Furthermore, Spread users can easily build up this subscription box by following instructions.
Let us tell you our latest product news & promotion
| Email: [ ] [Subscribe] |
2. Offline Opt-in
Remember to get consent from recipients by informing them that they will receive promotion items or latest news about your company when they obtain their email. The same case applies to exhibition, put a notice states that "To receive news and updates from us, leave your name card here." when you collect business cards. If you do not know how to create a permission form, you may click here to have some ideas.
3. Double opt-in
To avoid entering other's email address, a confirmation email must be sent to email owner to verify the subscription so as to guarantee the email that you obtain from subscription box is dropped by the email owner. However, this may reduce the subscription rate as subscribers need to confirm the subscription to your organization. Double opt-in link can be created in your campaign when using Spread. You can enable double opt-in here only if you have problem in your single opt-in email list.
4. Unsubscribe link
An unsubscribe link must be included in any electronic messages to allow subscribers to opt-out their subscription. It is not effective when you provide unsubscribe link by asking subscribers to send you back an email for cancellation. Auto deactivation is a more automatic and convenient way for subscribers and your company. This one-click unsubscribe / cancellation is provided by Spread in every outing emails.
5. Permission reminder
Subscribers sometimes are forgetful as they forget their subscription to your company. A better practice is to add a permission reminder in email to inform them the reason why they receive your company email. For example, by adding "You received this email because you signed up as a member of ABC company" in email.
6. Accurate sender information
Accurate sender information, for example, physical address and phone number etc must be included in any commercial electronic messages. Your information has been submitted and it is going to display when you are creating campaign at the Message Body.
Successful Story - Woman business magazineWoman Business Magazine has used Spread to send permission emails to members and newsletter subscribers acquired by publishing newsletter subscription form provided by Spread. This complies with the UEMO and other anti-spam law.
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