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Success Story: Vibranz Music Limited
Reasonable Spread Customer Since: June 2007
List size: 2,500
Open Rate: 20%
Favourite Feature: Report Tracking
Website: http://musicoverflow.podbean.com
New establishment
“Musicoverflow” is a unique
website established in 2006 by Mr Joseph Hwang, who is a famous
composer/arranger in Hong Kong. His works span over pop songs, commercial
jingles, film scoring and more. His catalog of published works is well over 400
and he had collaborated with many local
stars such as Eason Chan (陳奕迅), Nicolas Tse (謝霆鋒), Leo Ku (古巨基) and Alex To (杜德偉), etc. In 2006, Joseph created his website “Musicoverflow” which
may be the first of its kind in Hong Kong, combining podcasts, weblog and
information vending. He wishes to share his ideas about music creativity
covering both the instructional and inspirational side on his website, hoping
to improve the level of musicianship amongst local young musicians and music
lovers. You'll often find unique viewpoints and vital concepts seldom discussed
in conventional music training.
Spread is his only choice for promotion strategy
Since the launching of “Musicoverflow”, the first one and the only
marketing strategy of Joseph subscribes is Spread. Joseph uses Spread to send
e-Newsletter, for promotion as well as internal communication.
All features are compatible
All the features of Spread are also used by Joseph, including
reporting of open rate, click rate, bounces, spam report and unsubscribed,
double Opt-in (let visitors confirm their subscription), email templates,
Scheduler (customize when to send his campaign), auto-responder, permission
reminder and newsletter archive. Joseph also uses subscription box code to turn
website visitors into his email subscribers.
Reporting is important for his service
Among the features, Joseph likes the Report Tracking of Spread most.
He said it is important for his service to have knowledge on who has opened his
emails and clicked links inside in order to adjust his strategy both on the aspect
of promotion and the direction of the content of his site.
“Spread is perfect for info-preneur like me”
From Joseph’s point of view, Spread is affordable, easy to use and
it enhances direct feedback on open and click rate. He claimed that it is perfect
for info-preneur like him.
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