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Holiday E-mail Marketing Tips
Hi [FIRSTNAME],
The holiday season influences most every business's marketing efforts; hence, it is definitely not to miss the chance on promoting your product to customers during holiday seasons.
Base on recent research, online retail was up 24 percent for the full year of 2006 in the United State. Table below shows the details spending for the full year and holiday season. Sales at e-commerce sites in 2006 reached $102.1 billion, a 24 percent increase over 2005 sales. This may imply a sales increase in holidays in other countries.
E-commerce growth was spurred by holiday season sales. The holiday shopping season, November 1 through December 31, brought in $24.6 billion, up 26 percent from $19.6 billion in 2005.
Therefore, it is crucial for companies not to miss the chance to promote their products before and during holiday seasons.
| U.S. E-Commerce Spending Summary, 2006 |
| |
2005($B) |
2006($B) |
Change (%) |
|
Full year (Jan. 1–Dec.31) |
82.3 |
102.1 |
24 |
|
Holiday season (Nov. 1–Dec. 31) |
19.6 |
24.6 |
26 |
|
Note: Non-travel (retail) spending excludes auctions and large corporate purchases. |
|
Source: comScore Networks, 2007 |
Furthermore, there are numbers of successfully companies which increases sales and profit and builds up their awareness by using E-mail marketing.
How to increae sales during holiday season?
Tip 1: Send e-Card to your customers to raise awareness of products and your company
Tip 2: Offer promotional offers. For example,
These examples show that there is a new channel to promote products to customers and it is a more direct and efficient way to communicate with them. Therefore, sales, profit and awareness rises steadily.
Share your story with us
Email your success as a result of using Reasonable Spread to Spread@reasonables.com and your story will be feautured in our web site and e-Newsletter.
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