Southern California-based Karma Automotive has appointed Julia Zhang, an accomplished expert in electric vehicle connectivity and telematics platforms as chief engineer, electrical and software. Her main task in the role will be to help lead the design of the electrical and electronic vehicle architecture (EEA) for the company’s next-generation products. “The 3rd Annual China Automotive E/E Architecture Technology Innovation Conference” organized by GRCC, endorsed by CASA and OPEN Alliance is going to be held on the 7 - 8 Nov. 2019 in Shanghai, is very pleased to have Julia on our speaker board. She will share a keynote presentation on the topic of EEA trend & Next generation EEA Design, Based on the public information and benchmark data, vehicle EEA evolves in certain patterns and follow some common trends, This presentation will analyze these trends, and use a common vehicle EV skateboard platform as an example to introduce a next generation 3D EEA design.

How to make a vehicle EE system more flexible and upgradable,  is a hot topic in automotive industry, the organizing committee of EEA 2019 feel very honored to have Mr. Shen Zhang, the Vice President of Electrical Engineering from Karma Automotive on our conference agenda and will share with you several critical best practices which are implemented in Karma Automotive EE platform which includes universal ECU development, vehicle software architecture uncoupled from hardware, serviced oriented architecture etc.

Part of Speaker Lineup and topics: 


Speaker: Shen Zhang, Vice President of Electrical
Engineering, Karma Automotive, LLC

BioMr. Shen Zhang currently serve as Vice
President of Electrical Engineering at Karma
Automotive, LLC.  Prior to Karma Automotive,
Shen worked as Vice President of Engineering and
Telecommunication Systems, Inc.

Mr. Zhang has over 30 years of experience in leadership,
technology development, engineering management and
product development ranging from Automotive Electrical
Systems, E/E Architecture, Telematics and Mobile
applications, Wireless Communication, and
Semiconductor. Mr. Zhang has lead andc managed many
design and delivery of consumer products and
cost-effective, high-performance technology solutions.


Speaker Julia Zhang, Chief Engineer of Electrical
and Software, Karma Automotive

Bio: Julia Zhang, an accomplished expert in electric
vehicle connectivity and telematics platforms, is Chief
Engineer of Electrical and Software at Wanxiang’s
vehicle sub-company. Her main task in this role is to
help lead the design of the electrical and electronic
vehicle architecture (EEA) for the company’s next-
generation products. 
Prior to joining the current
company, Zhang 
developed complete EEA strategies
and roadmaps 
for a mobility startup in Southern
California, as well
as served as Chief Engineer for
vehicle EE system 
integration at BJEV. Furthermore, as an
EV telematics
VRM manager at an OEM in America,
Zhang developed 
and delivered the car maker’s
first embedded modem 
telematics platform for
electric vehicles. She has also 
held similar electrical
and software engineering 
positions in her other employments.


Speaker: Dongjie Song, Chief Engineer EEA Design,
Commercial Vehicle R&D, Geely New Energy
Commercial Vehicle

Bio: Mr. Song is currently working as Chief Engineer
of Electric and Electrical Architecture Design at
Commercial Vehicle Research Institute of Geely New
Energy Commercial Vehicle Company. Before He has
worked at Dongfeng Commercial Vehicle Technology
Center for 14 years. Mr. Song started to research and
work at EEA field.


Speaker: Zulong Xu, Senior Manager of
Advance & Platform, Yanfeng Visteon


Bio: Mr. Xu Zulong, is currenty the Senior
Manager of Advance & Platform in Yanfeng
Visteon. He is responsible for innovative
technology, platform development and
product strategic planning, including in
vehicle infotainment, cluster, vehicle display,
cockpit domain controller, HMI and


Speaker: Kenji Nishikawa, General Manager
of E/E Architecture and Vehicle Network
Development, Toyota Motor

Bio: Enters Toyota Motor Corporation in 1990after
obtaining Master of Engineering at Kyoto University.
Engaged indevelopment of Software for Chassis
Control Systems (ESP, ABS, 4WS) in the 90s.
Assigned to Toyota Motor Europe  from1999-2003
and 2005-2008 and became in charge of developing
AutomotiveElectronicsSystems for European market.
Joined AUTOSAR activities when the project
startedin 2004 and became a Steering Committee
member as a representative from Toyotauntil 2018.
After returning to Toyota Japanin 2009, became
responsible for the development ofToyota Standard
Basic Software and successfully brought AUTOSAR
basedBSW into all Toyota vehicles.

Speaker: Chenghe Wang, System Architect and 
Senior Specialist, Yanfeng Visteon

Bio: Chenghe Wang is System Architect and Senior 
Specialist in Yanfeng Visteon, He is mainly 
responsible for system architecture design of smart 
connectivity product. He is senior specialist in 
system architecture design of smart connectivity
product, he graduated from Tsinghua University 
with BS and MS in 2002. He joined Yanfeng 
Visteon in 2005, in the past 14 years, He was 
responsible for software architecture design 
and system architecture design of Audio Infotainment 
and Smart Connectivity product. He support successful 
launch of infotainment product of more than 10 vehicle 
for multiple popular OEMs.

Speaker: Huidong Zhai , Architecture Engineer,
E&E Department of SMPV, SAIC Group


Bio: Mr. Huidong Zhai is mainly responsible for
development of vehicle electrical architecture,
vehicle electrical function distribution and basic
strategy development. 
In 2008, he graduated from
Beijing Institute of Technology and joined electrical
integration testing ofSMPV. From 2008 to 2011,
he was responsible for the integration testing of
everalmassive product projects. In 2011, he was
transferred to the ElectricalArchitecture Section to
participate in the development of the E2A electrical
architectureof SAIC, mainly responsible for the
basic strategy of vehicle, such as powermode and
power consumption management which is the basic
technology for remoteservice, intelligent driving.
Also responsible for E2A architecture implementedin
MGGS, Roewe RX5.


Presenation Topics : “ Security Requirements of Domain
Architectures ”
This presentation will talk about the EE architecture Security
in terms of privacy 
data protection, cyber security and softwaare updates.
Different aspects of Software 
updates such as certification aspects, security aspects,
Over-The-Air and safe execution.
Global Regulation environment and standards
development progress.

Speaker : Srinivasagan Ayyappan, Chief Engineer, Domain
Architecture, Great Wall Motors
Bio:  Srini is technical expert with 17+ years of expereince in
EE Architecture, Domain controller, 
Vehicle Multimedia Infotainment Systems, Cyber security,
Driver monitoring Systems and Head 
Up Displays.


Presentation Topic:  "Zonal EE Architecture: Towards
a Fully Automotive Ethernet-Based Vehicle Infrastructure"
Speaker: Jochen Klaus-Wagenbrenner, Manager EE Architecture, Visteon
Bio: Mr. Jochen responsible for System Architecture, Networking
and Hardware Design in the area of Multi Domain Controllers.
Beside the work in government founded projects, he supported the launch
of Visteon in the area of automated driving. 
Starting in 2019 he works as Manager for EE Architecture
investigating in the whole aspects of EE architecture, 
n car networking and power distribution.

Speaker: Ruilin Shi, Director E/E Architecture,
Chery Auto

Bio: Mr Shi has nearly 20 years of experience in vehicle
circuit, controller development and architecture development.
He has built several electrical architecture platforms,
which have been verified by mass production models and
achieved excellent performance in terms of cost, flexibility and reliability


Presentation Topics: Highly Effiecient AI Computing to
foster holistic AI perception infrastructure for 

Speaker: Stanly Li, the Vice President, Horizon Robotics
Bio: Stanley is mainly responsible for business
development and strategic planning at Horizon, working
across autonomous driving, artificial i
ntelligence processor
and edge computing. 

He is an expert both in autonomous driving and
semiconductor with over 16 years of 
Before joining Horizon Robotics,

He served as a senior marketing manager of Application
Processor Automotive Business 
at NXP (Freescale),
and as a security expert 
of Silan Microelectronic.
Stanley had spent 
10 years at NXP (Freescale), helped
establish a market dominating position 
for i.MX applied
processor in the area of
 in-vehicle infotainment system , and create new businesses like surrounding view and auto software etc.


Speaker:  Xiaoping Zhang, President, ACTIA Group

Bio: Mr. Zhang Xiaoping founded ACTIA  (Shanghai)
Automotive Electronics Co., Ltd. in July 2003.
Since then, he has introduced the leading electronic
and electrical architecture, technology and related
products in Europe to lead the development of the
industry. In September 2004, he wrote “Application
of On-board Local Area Network CAN Bus Technology on Passenger Cars”, which was the first to introduce

the advanced bus master-slave CAN bus control
system in Europe to the Chinese bus market, and
promote the adoption of CAN bus in high-grade
highway passenger cars. As a standardconfiguration,
the control system has become mandatory for writing
JT/T325 “Classification and Rating of Operating Bus
Types”, which lays the foundation for the follow-up development of China's passenger car information technology; 



Presentation Topics:  New Methods and Tools to make wiring harness design
• ECAD-MCAD Enterprise workspace
• Complexity Management with buildable matrix.
• How can be done easy 3D data management for 
  wiring harnesses

• How can be 3D data convert to 2D drawing
• Easy change management methods for supplier an
  design team

Speaker: Mustafa Ozcan, Wire Harness Design and Release Lead Engineer, Ford Otosan


Speaker: Roger Looney, Vice President of Vehicle Engineering & Electric Propulsion
Qoros Automotive Co. Ltd.

Bio: Roger Looney holds over 30 Year’s experience in
automotive tooling, engineering and design, and over 20
years’ experience in Asia.
Current goals include utilizing that knowledge and experience to develop world class, exciting
vehicles of the future.
Specialties: Automotive Product Development and Launch, Mechatronics, Hybrid & EV development,
Asia Mergers and Acquisitions, Six Sigma, Product
Development, New Business Development in
Asia, Mergers & Acquisitions in China, Korea, Japan.


Presentation Topics: “ Functional & E/E
ArchitectureA Change for the Automotive Industry”

Growing vehicle functionality and computing&
communication performance drive evolutionof
the E/E Architectures. Domain centralized E/E-arch
itectures are still considered as mainstream
2021. Increasing amount of major OEMs envisage introduction of vehicle centralized E/E
(domain oriented / mixed zone) until ~2025.
This presentation shares opinion on future E/E
Architecture development trend, and its
influence on functional and software architectures.

Speaker: Jing Zhe, Engineering Director Systems
Engineering & Technical Strategy; AUTOSAR
China Representative, Bosch (China) Investment Ltd.


Presentation Topics: “Aggregation and integration
of next-generation vehicle computing and the OS

As the C.A.S.E, namely Connected, Autonomous,
Sharing/Service, and Electric have become the
driving force of the vehicle design, the E/E
architecture design will also inevitably change.
The design shift challenges the current highly
distributed vehicle computing architecture,
as the software needs to be aggregated and
integrated to the level that is never imagined
before. The software platform such as
AUTOSAR or ROS with its underlying OS will
be the key to realize a high-performance but
energy-efficient, deterministic, cost-effective
safe system. This talk will provide insights into
the software challenges and the role OS plays to tackle the E/E architecture design shift.

Speaker:  Masaki Gondo, CTO and GM Technology Headquarters, eSOL Co., Ltd.



Presentation Topics: A SW Framework for highly
automated vehicles 
• Ensuring safe and secure vehicle internal and
external communication (V2X)
• Designed for high data security and data integrity
• Optimized for dynamic configuration and Updates over the air (OTA)
• Designed for service-oriented architectures
• Compatibility with classic platform of AUTOSAR

Speaker: Adam Meng, General Manager & Electronic
and Electrical  Senior Director, Human Horizon 
(Shanghai) Autonomous Technology




Presentation Topics: BMS SW Architecture.

• ADD(Architecture Driven Design) method
• Analyzing system design concepts catalog
  and identifying system variation.

• Centralized Vs Decentralized CSC architecture
  in performance, Scalability, and modifiability.

• Architecture Tradeoff analysis between quality attributes
• Design consideration in dual core architecture.
• Design to guarantee Real Time performance for safety.
• Future design for service oriented architecture 

Speaker: Junghwan lee,Principal Software Engineer,Great Wall Motors


Presentation Topics: Future Electrical and Electronic

• Understand Trends (electrification, intelligent, automatic driving)

• Learn Design (new technology challenges to current 
design, how to update: computing power, different 
security levels, domain convergence)

• Implementation (how to support and implement new technologies in the future: products that can support  landing, such as CCU, domain controller, Vehicle Computer)

Speaker: Zheng Ji, EEA Expert / Senior System Engineer, Bosch Engineering China


Presentation Topics: Case Study SOA
Development of Human Horizon 

• The EEA requirements and challenges of intelligent vehicle 
•  SOA development background and technical advantage
• SOA-based electronic and electrical architecture development solutions
• Human Horizon ' SOA development and productization

Speaker: Adam Meng, General Manager & Electronic and Electrical Senior Director, Human Horizon (Shanghai) Autonomous Technology


Presentation Topics: Development and Test Evaluation
of Intelligent 
Connected Vehicle E/E Architecture to Meet Functional Safety Requirements

Speaker: Fengmin Tang, Vice Director, The Fifth Development Department, Automotive Engineering Research Institute, CATARC


Presentation Topics: Future Mobility comes true through the Model Based Development ( MBD )


•   MAZDA’s strategy for development of vehicles for future mobility

•   How MAZDA is taking advantage of a virtualized MBD process

•   Suriawase2.0 revitalizes automotive industry in Japan through model exchange

Speaker:  Tomohiko Adachi, Senior Principal Engineer, MAZDA Motor Co. 


Presentation Topics: Exploration of Independent 
Automotive Electronic Architecture and Domain 
Controller Platform
Speaker: Dr. Kuangyi Xu,Intelligent Connected Vehicle
Chief Scientist, China National New Energy
VehicleTechnology Innovation Center 
Bio: Dr. Xu is an “National Distinguished Expert” of

Thousand Talent Program. He has beenengaged in
communication equipment research and development
for more than 30years in the United States. He has served as a researcher at Bell Labs in theUnited States, a senior engineer
in other companies, a team leader, a research and development manager, a director, and a
deputy generalmanager.


Presentation Topics: "Verification and Testing in
Automotive Electronic Functional Safety & Information Security Development"

In the field of new energy electronic control, ADAS,
autonomous driving and other related automotive
electronic control, the importance of functional safety and information security is changing with each passing day.
This presentation session will cover the relevant technical development and test verification requirements for
ISO 26262, information security, SOTIF and other related security designs.

Speaker:  Peter Zhao, Functional Safety & Information Security Manager, TUV SUD (Beijing, China)

For more speakers and topics please click here to download Agenda
You will also meet with :

Yanfeng Visteon Automotive Electronics      System Architect
Yanfeng Visteon Automotive Electronics      Senior Manager
Yanfeng Visteon Automotive Electronics      Project Director 
Yanfeng Visteon Automotive Electronics      Electric Architect
Yanfeng Visteon Automotive Electronics      Software Architect
iSoft Infrastructure Software Co., Ltd            Deputy General Manager
iSoft Infrastructure Software Co., Ltd            Clients Manager
iSoft Infrastructure Software Co., Ltd            Senior Marketing Manager
Suresoft                                                         General Manager
Suresoft                                                         Deputy General Manager
DRÄXLMAIER GROUP                                 Director Concept Design Electric    
Dongfeng Commercial Vehicle                      Chief Engineer EEA Technology
Dongfeng Commercial Vehicle                      Deputy Director of EEA Development Dep. 
Chery Automobile R&D Center                     Director of Intelligent Vehicle Technology Center
AutoNavi Software                                        Technical Expert
EDAG                                                            COO
EDAG                                                            EE Director
EDAG                                                            Director
APTIV                                                            Technical Manager
APTIV                                                            Product Line Architecture
Horizon Robotics                                           Vice President
Horizon Robotics                                           Intelligent Dricing Technical Expert
Hinge Tech                                                     Deputy General Manager
Hinge Tech                                                     CTO
Hinge Tech                                                     Manager
CRRC TIMES Electric Vehicle                       Head of Intelligent Driving Systems
CRRC TIMES Electric Vehicle                       Minister of Intelligent Control Technology
CRRC TIMES Electric Vehicle                       Head of Intelligent Control Technology
AllGo Embedded Systems Pvt.                     Technical Sales Manager
ChangAn Auto                                               Vehicle Electrical and Electronic Architecture Development Engineer
ChangAn Auto                                               Vehicle Electrical and Electronic Architecture Development Engineer Director  
Continental                                           Head of RD Shanghai , Continental Automotive , Interior Body & Security
Innovation Manager & Software Specialist RD Shanghai, 
                                                             Continental Automotive, Interior Body & Security 
Contiental                                             Lead of Platform & Quote , Function Cluster Access & Tire Control Asia, 

                                                          Continental Automotive, Interior Body & Security

Continental                                           Head of Function Cluster Body & Network Shanghai , 

                                                          Continental Automotive, Interior Body & Security

 MediaTek.Inc                                                Marketing Manager

 MediaTek.Inc                                                Product Planing Director
 Media Tek.Inc                                               Product Manger

 Sinotruk                                                        Minister of Automotive Electronics Design

 Sinotruk                                                        EE Architecture Design

 Tianjin YiDingfeng Power                             Deputy General Manager
FAW Group                                          Field Manager
FAW Group                                           Engineer
FAW Group                                           Director of Electronic and Electrical Institute
FAW Group                                           Hardware Development Director
FAW Group                                           Architectural Design Director
FAW Group                                           Architectural Design Director
Geely New Energy                                EEA Director Commercial Vehicle
Geely New Energy                                EEA Chief Engineer Commercial Vehicle
Technomous                                         Product Manager 
Technomous                                         Senior Product Manager 
Gac Nio New                                        Electronic Architecture Manager Energy Automotive 

Dongfeng Motor                                   Chief Engineer of Electrical and Electronic Architecture

Dongfeng Motor                                   Chief Engineer of Electrical and Electronic Architecture

Great Wall Motor                                  Infotainment R&D Dept

Great Wall Motor                                  Infotainment R&D Dept

BYD Auto                                            Vice President of Automotive Engineering Research Institute
BYD Auto                                            Electronics Research Manager

UAES                                                  Senior Manager

UAES                                                  Senior Manager

SAIC-GM-Wuling Auto                          EMC Analysis Engineer

SAIC Volkswagen                                  Advanced Domain Controller Engineer

Denso                                                  Director
Shanghai E-Planet                                Technology Deputy Director

Shanghai Hua Wei                                 Chief Engineer
Toyota R&D China                                 Diector
Mentor  Graphic                                    Automotive Solution Architect



EEA 2018 Photos:



A very good platform and opportunity for information sharing and technical exchanges ” 
 -- Geely Auto

I got a lot of new information
-- LG Electronics

 “ It has created a platform for companies to exchange and discuss, which is very conducive to the development of domestic automotive electronics.”  

--  Brilliance Auto 

The content discussed in this conference is very fit in the auto industry development trend, I have learned a lot of reference and useful knowledge

 --   Sinotruk

Very good! especially the final round Table Discussion, that is quite fit in Actual demand sharing
-- FAW Intelligent Vehicle R&D Center

 “ Well demonstrated the international latest concepts, knowledge and enterprise in the field of EE architecture ”
--  FAW Group

Very good! especially the final round Table Discussion, that is quite fit inActual demand sharing” 
-- FAW Intelligent Vehicle R&D Center

 “ Content rich with very wide range topics of technologies, cutting-edge, innovative and 
necessary ”

-- ChangAn Auto

Have both academic and engineering exchanges, that are very useful to my research
-- GAC R&D Center

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