|
Sophisticated
methodologies of the digital era have opened up avenues which were, as yet,
unavailable to Business entities. Not only do they have direct access to their
target consumers, but also have tried and tested techniques of understanding
consumer behaviorism.
Spectra Source has developed its
offshore model based on the fundamentals of win-win marketing wherein
users get what they want; Business/Clients enjoy a consistent ROI as we adapt
to incorporate complex challenges posed by the evolving digital CRM
technologies.
Our
approach of integrating our Client’s needs of aligning their business processes
spends and financial objectives has resulted in a model that inculcates the
best of mass acquisition and services with the expectations of market segment
specific services or what is better known as niche reach.
Spectra Source’s forte lies in our
benchmark index that is set based on user responsiveness and category
relevancy, Client’s effectiveness and brand integrity, measured risk, seasonal
developments, budgetary analysis and market fundamentals.
We've
witnessed a rapid growth in category development that stands over 2000
different categories and sections which is poised to grow in the near future.
With the help of complex research initiatives and data compilation techniques,
we have reached out to users across different geographies whilst generating
valuable insights into effective advertising based on cultural, emotional,
consumer spending, user behavior and other variable factors.
|