Spectra
July 11th,2007

Webvisions 2006

http://www.respread.com/ref/nashrojers


Sophisticated methodologies of the digital era have opened up avenues which were, as yet, unavailable to Business entities. Not only do they have direct access to their target consumers, but also have tried and tested techniques of understanding consumer behaviorism.

Spectra Source has developed its offshore model based on the fundamentals of win-win marketing wherein users get what they want; Business/Clients enjoy a consistent ROI as we adapt to incorporate complex challenges posed by the evolving digital CRM technologies.

Our approach of integrating our Client’s needs of aligning their business processes spends and financial objectives has resulted in a model that inculcates the best of mass acquisition and services with the expectations of market segment specific services or what is better known as niche reach.

Spectra Source’s forte lies in our benchmark index that is set based on user responsiveness and category relevancy, Client’s effectiveness and brand integrity, measured risk, seasonal developments, budgetary analysis and market fundamentals.

We've witnessed a rapid growth in category development that stands over 2000 different categories and sections which is poised to grow in the near future. With the help of complex research initiatives and data compilation techniques, we have reached out to users across different geographies whilst generating valuable insights into effective advertising based on cultural, emotional, consumer spending, user behavior and other variable factors.

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Operation Guidance

To all our clients we provide opportunities that incorporate key business insights that help them develop their marketing mix and business strategies based on appropriate ad placements, information regarding key consumer segments and markets and innovative tools that provide high value and a consistent Return on Investment (ROI).

 Spectra Source has a unique 'co-sourcing' model with a 100% BPO focus, unlike other firms whose core proficiencies may lie in consulting or IT. We focus on re-engineering processes along industry lines. Our value-added services vary from customization of processes for clients and knowledge management to the more complex, where technology becomes an enabler for enhanced performance on metrics, reporting tools and middleware.

 In addition, we are establishing "Centers of Excellence" for transitioning and project management that are designed to ensure on-time, successful "go-live". Our Process Improvement Team ensures that best practices developed by individual teams are shared throughout the company so that all clients benefit in terms of cost savings, enhanced productivity and quality.

 Centers of Excellence:
During process transition and processing, Spectra Source shall endeavor to map each process end-to-end thus gaining an in-depth knowledge of the process to be offshored. This knowledge shall be embedded in our knowledge management repository across each vertical and service line leading to Centers of Excellence.

 Mission Statement: To provide cost effective premium quality customer management services and become the most preferred vendor in the outsourced and offshore industry.

Sourav Dutta
+919903021789
nashrojers@gmail.com
http://www.respread.com/ref/nashrojers
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Sourav Dutta
+919903021789
nashrojers@gmail.com
http://www.respread.com/ref/nashrojers