 |
| 2016 Checklist |
We have Q4 at hand, so it’s time to plan for 2016. Four years ago, PayPal forecasted mobile commerce market is poised to reach HKD17.8 billion (USD2.2 billion) in 2015, stated in PayPal Online and Mobile Shopping Insights. Google conjointly showed figures proving Hong Kong has a high mobile penetration rate amongst Asia. Still, however, lots of merchants neglected the business opportunities behind these figures and missed the right time to grab a market share, finally ended up as a blind follower of technology trends.
Some believe exploring all sorts of digital marketing tools and creative ideas could increase online business (we agree, of course), howbeit, we’d like to highlight three fundamental factors that trigger online purchase – Website Fluency, Payment Security and Personalized Offer.
Website Fluency – Be fast and sweet. Improving customers’ shopping experience is always on top of the list, regardless any device. Just imagine if you and your competitor offer the same product at the same price with the same delivery time, how could you win this transaction? The vote definitely goes to the lightning-fast platform with great convenience!
Payment Security - Amazon's 1-Click Ordering seems to be a dream for local merchants because major HK shoppers really need huge sense of security. Inversely, most shopping sites are not well-equipped for business, such as the lacking of basic encryption (SSL), dedicated firewall and inhabiting in shared hosting.
Personalized Offer – Which works better, “All Items 20% Off” or “Worldwide Free Shipping”? Does the website “Recommendation” reflect personal interest? It’s obvious that each of us desired different offers and product information which make A/B testing and true personalization the best way to figure how to increase sales value, frequency and recency.
In short, keep an eye on analyzing tools and multi-device tracking during the time of improving these three aspects.
To prepare for the busy festive year-end, BIC Online will share marketing ideas in up-coming newsletters. If you are interested to be the first to know, feel free to contact your project manager, dial +852 2111 8293 or email us at info@bic-ltd.com .
|
| Your Online Solutions |
 |
 |
| Turn your website into app in 3 steps! Create your app fast and easily, including business-stimulating features: Self-Booking System, Request for Quotation and Quick Enquiry. |
 |
|
 |
 |
| VPS offers you a dedicated server environment that is located on shared hardware. You purchase a dedicated allocation of resources, and they are not shared with other users. |
|
|
 |
 |
| Set clear goals, follow-up results (KPI) and provide analytic report. Success stories include: Beauty & Health Care , Education & Training, Infotaining Platform, NGO and more. |
|
|
|