Dear Business owner
立即參與6月17日e-
Commerce盛事 (看不到此電郵請按此) |
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在香港，網店或商城的電子商務模式雖然發
展不起來，黎智英解釋當年蘋果速銷失敗的原因在於選錯對手──李嘉誠，與百佳正面競爭。可惜 759 阿信屋的競
爭對手亦是誠哥和百佳，哪為何林老闆亦能佔部分的零售份額? 因為貨源不同！都是從日本進口。可見香港因為
地方小交通方便而沒有發展起電子商務是不成立的！至少匯豐亞洲第一的 eBanking，亦是電子商務的模式，她搶
了很多股票行的生意。香港十大富豪有九個都是有做地產生意，除了利豐的馮氏兄弟，若零售業若減少租金的支
出，轉做或與網上結合是否可以提升利潤或轉虧為盈? 所以近年熱鬧起來的團購，如 Group Buyer、BeeCrazy，
利用O2O (Online to offline) 已證明網上網下相劍合壁的威力。香港的電子商務還有沒有戲唱?
可是世界那麼大，可必做井底之蛙? 爭個七
百萬人的市場? 2010 年，在我的大恩人幫助下進入中國市場，我的大恩人的淘寶店 2010 年開業，2012 年銷售
額已是 5000 萬！在國策驅動內銷下，加上政府效率之高，淘寶天貓 2012 年銷售額，已超越 eBay + Amazon，
2013 年銷售額突破 18000 億。既然港商有那麼多好貨，為何只考慮出口到歐美? 風水輪流轉，人民幣升值，加
上中產掘起，消費力提升，近水樓台，走過深圳河，總比橫越太平洋容易吧。可是中國自有一套遊戲規則，與英
語國家不同，怎麼辦?
金磚五國亦是新的增長引擎，主打俄羅斯和
巴西的 AliExpress 又是怎樣玩? 草莓網在歐美賣化妝品亦十分成功，歐美 eBay 都是價格戰，Amazon.com 開店
可否提前利潤空間? 2015年美國加息，意味著歐洲經濟復甦? 要部處一下?
我誠邀您出席本公司與 AsiaPay、
SmarkGlobal 合辦的 e-Commerce Day，分享我十年來服務客戶，開發和維護全球不同市場的經驗。可憑本電郵免
費登記及進場。
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GroupBuyer瞬間爆出、
BeeCrazy上市、Zalora在東南冒起並獲2600万美元投資、淘寶天貓年銷售額破1.8萬億、eBay大中華區跨境零售出
口總交易額(2013年)， “傳統外貿第一大省” 廣東省位列第一；香港第二。港商如何挖金或適應?
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| 日期 : |
9:30 AM
– 17:30 PM（9:15AM 開始登記）, 17 June 2014 (Tue)
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| 地點 : |
InnoCentre九龍
塘創新中心 (地圖) |
| 對象及人數: |
香港出口商/ 貿
易商/ 製造商/ 品牌商 |
| 費用： |
港幣200元 獲此電郵邀請的VIP，免費
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| 查詢及報名 : |
+852 3590
4869 | spread@reasonable.hk | 按此
報名 |
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| * 限定人數，先到先得。 |
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| SPEAKERS |
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Dr. Samson Tam, JP - Founder
of INSTANT-DICT Ltd (15:00 - 15:30)
Samson Tam is a home-grown IT man with an
international orientation, with a bachelor degree from CUHK and a doctorate from Hong Kong
Polytechnic. In 1989, at age 24, he successfully launched his first invention. By 1993, Tam’s
company, with him as Chairman, was listed on the Stock Exchange of Hong Kong. Tam himself was named
one of the “Ten Outstanding Young Persons” in year 1997. He was an elected member of
Legislative Council of Hong Kong (Information Technology, 2008-2012) and is now a member of the
China Association for Science and Technology (CAST), Chairman of the Technology Development
Committee of the FHKI and a member of the Hong Kong Business Angel Network
(HKBAN).
Topic: Entrepreneurship and Angel Investment
in e-commerce start-ups
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Joseph Chan - CEO and founder
of AsiaPay Ltd (10:30 - 11:30)
Joseph founded AsiaPay Group in Hong Kong in August 2000, now its being the leading
ePayment service and technology player in Asia currently covering 10 countries with 12 country
operation throughout Asia. AsiaPay serves as accredited payment processor and payment gateway
vendor for banks, certified IPSP for merchants, certified international 3-D Secure vendor for Visa,
MasterCard, American Express and JCB. Under Joseph’s leadership, AsiaPay has innovated
comprehensive range of ePayment products and has formed array of strategic partnership in the
industry throughout Asia. Over years, AsiaPay receives various international and local industry
awards in recognition of its outstanding accomplishment in ePayment industry.
Topic: Unleash the e-Payment Development and
Opportunities in Asia-Pacific |
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Alan Wo - CEO
and founder of Reasonble Software House
Ltd (9:30 - 10:30)
Alan is the Founder of Reasonable Software House who owns “Reasonable
Spread”, one of the largest email marketing software and service providers in Hong Kong and
South China. He worked in IT, online marketing and e-commerce for 10 years; and has been invited as
speaker at various seminars and paid courses in Hong Kong, Shenzhen, Guangzhou, Beijing, and
Shanghai.
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| Topic: |
1. Latest market trend in HK & China; Latest mobile
email marketing technique in 2014
2. What’s new in Spread, mobile email marketing software as service
3. Introducing Adsmart – email ad network |
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Harry Lui - Co-founder
of Smark Global (Holding) Ltd (11:30 - 12:30)
Harry graduated from the Department of e-commerce, City University and then got a Master
Degree of Knowledge Management in Hong Kong Polytechnic University. Harry has over 10 years
experience of IT, e-commerce, sales and management. In Harry's early years, he worked in the retail
and exhibition industry and has much experience in this industry. Now he is a visiting lecturer of
the Business School in Hong Kong Institute of Vocational Education. In addition to the proactive
sales and retail management knowledge and experience, Harry also specializes in areas such as
information technology management and development.
Topic: O2O企業重生之路 |
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Matthew Kwan - Principal
Consultant of Adams Company Ltd (12:30 - 13:00)
Matthew Kwan is the Principal Consultant of Adams (www.adamshk.com) responsible in
Branding, Business Consulting and Enterprise Trainings. Matthew is an entrepreneur, author,
speaker, lecturer and consultant working with large enterprises and organizations in diverse
industries. He served for many years in multi-national companies including Intel, JP Morgan and
Jardines and has broad experience in sales & marketing and management in multicultural and
international settings.
Topic: Winning Customers in MobileAGE! （贏
盡「M-世代」顧客） |
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Jeffrey Hui - Managing
Director, InnoSights Limited / Vice Chairperson, Hong Kong Institute of Marketing. (14:30 - 15:00)
凌羽一老師 (Jeffrey Phoenix HUI) 現為香港市務學會副主席、創智市場策略有限公司(InnoSights
Limited)董事總經理、鳳凰智庫創會主席、持續進修聯盟理事等。凌氏為商業實戰教育家，專研個人及企業成功
學、策略品牌管理及策略銷售學，先後任教於香港中文大學、香港理工大學及珠海學院。凌氏曾獲邀往多家企業
提供品牌、營銷、培訓顧問服務，當中包括： L’Oreal、美寶蓮、Garnier、Gillette、3M、Venus、GSK、
輝瑞、雀巢、HSBC、國泰航空、英之傑集團等，著有《贏銷策略》、《商識滿天下》及《讓品牌「飛」！── 策略
數碼及社交媒體營銷實戰手冊》等。
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| Topic: |
Let Our Brand FLY! - Strategic Digital and Social Media Marketing
讓品牌「飛」！── 策略數碼及社群營銷 |
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| e-Commerce FORUM |
| Internet 過去
15年與未來5年的發展 |
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90年代末，互聯網突破性發展造就很多著名網站的掘起，第一代紅
人如 YesAsia.com 就是亞洲娛樂產品的領導資源網站。當時香港企業不再滿足於發展本土市場，而是對整個亞洲
市場蠢蠢欲動，一眾商家開始渴求安全的網上付款服務如2000年創立的 AsiaPay。董建華提倡高科技，可惜香港
科網股爆破，前朝「遺民」還有沒有戲? 為配合e-Commerce的急速成長，市場策劃員都開放接受傳統宣傳工具以
外的選擇，如 SEM、SMS 及電郵，Spread 就是06年香港首間 web-based 電郵推廣服務商。正藉中國經濟强勁增
長，很多本地 IT公司都向中國發展。
到了2010年，由
於本土宣傳成本尚比外國低，有IT實力的商家如 BEECRAZY 趨谷網購熱潮並形成 online to offline 運作模式。
內地商務亦發展不俗，加上托運服務發展成熟，港商亦樂於北移掘金。但到了近代，也冒出不少網站主活躍於港
、外地區，如廣為人知的娛樂資訊網 9GAG，還是以英語市場滋養。香港還是高科技創業的好土壤嗎? 未來5年的
發展有甚麼變化、能為港商帶來多少商機?
由香港中文大學
創業研究中心的 Mingles Tsoi 為論壇作主持，並邀請投資方客觀講述前景意願，希望身為港商一份子的你一同
參與這項盛事。 |
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| 時間 : |
3:30
PM – 5:00 PM |
| 論壇主題 : |
Internet過去15
年與未來5年的發展 |
| 主持人 : |
Mingles Tsoi -
香港中文大學創業研究中心 |
| 參與討論嘉賓 : |
Dr. Samson Tam, JP - Founder of INSTANT-
DICT
Felix Lam -
Serial entrepreneur, Angel investor, Startup mentor and Managing Director at Red Chapel Advisors
Joseph Chan - CEO and founder of AsiaPay
Alan Wo -
Founder of Reasonable Software
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電話查詢：
+852 3590 4869
電郵查詢： Spread@reasonable.hk
限定人數，先到先得，按此立即
報名！ |
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| © Copyright 2004-2014 Reasonable Software House
Limited. All Rights Reserved. Email Us
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