Xtep Premier Sales at Hong Kong Marathon Expo Receives Overwhelming Response

Offering Visitors a Chance to Experience Xtep’s Products and Continuously Boosting Brand Awareness

[Hong Kong, 9 February 2014] – The 2-day (8 and 9 Feb) Marathon Expo at Victoria Park to unveil the upcoming mega sports event Standard Chartered Hong Kong Marathon 2014, to be held on 16 Feb (next Sunday), concluded with a big success. Xtep International Holdings Limited (“Xtep”, HKSE stock code: 1368), the event’s official apparel sponsor for the 3rd consecutive year, showcased and for the first time, sold its latest running shoes - the brand new "1000km range protection" together with its other running products in the Expo which offered a chance for visitors to experience its products and further enhanced its brand awareness. The Xtep booth also featured interactive games and instant photo booth, with Xtep Angels there to take photos with visitors. The Xtep booth received overwhelming response during the Expo.

In addition, the Marathon Team of The University of Hong Kong (“HKU Marathon Team”), which Xtep is sponsoring running uniform, has won the “Most Supportive Group Award” for 9 consecutive years (2006 to 2014).

[Photo description 1: (from left to right of the back row) Mr. William KO, Chairman of the Standard Chartered Hong Kong Marathon Organizing Committee, Mr. Terry HO, Executive Director and CFO of Xtep and Mr. KWAN Kee, Chairman of Hong Kong Amateur Athletic Association, together with the “Xtep Angels”, cheered the runners up in the Marathon Expo.]

[Photo description 2: The HKU Marathon Team has won the “Most Supportive Group Award” for 9 consecutive years (2006 to 2014). Mr. Terry HO, Executive Director and CFO of Xtep took a photo with the HKU Marathon Team after the award presentation ceremony.]

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About Xtep International Holdings Limited (HKSE stock code: 1368)

Listed on June 3, 2008 on the Main Board of the Hong Kong Stock Exchange, Xtep International Holdings Limited is a leading PRC fashion sportswear enterprise. It is principally engaged in the design, development, manufacturing, sales and marketing of sports footwear, apparel and accessories. Xtep boasts an extensive distribution network of over 7,000 stores nationwide covering 31 provinces, autonomous regions and municipalities across the PRC.

For more information, please visit Xtep’s corporate website: www.xtep.com.hk

Issued by Cornerstones Communications Ltd. on behalf of Xtep International Holdings Limited.

For further information, please contact:Xtep International Holdings Limited

Ms. Janice Wong

Tel: (852) 2152 0813

Email: janice.wong@xtep.com.hk

Cornerstones Communications Ltd.