As the experts in what consumers want and why, Mintel is best suited to accurately predict the future of consumer behaviour and what these global trends means for food and drink brands in South East Asia.
Looking ahead to 2023, this is a preview of four of the eight 2023 Global Food and Drink Trends that Mintel analysts believe will impact consumer demands for food and drink in 2023, over the next few years, as well as 5+ years into the future. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions to the foundational consumer behaviours described by the Mintel Trend Drivers: Value, Experiences and Surroundings.