Dear Managers,

各位经理,

Recently, we conducted a survey of 100 businesses in Asia on the usage of social media marketing. The survey results, which were published in newspapers, revealed that:-

最近，我们在亚洲对100家企业进行了一项社会媒体营销使用情况的调查,刊登了在报纸上的调查结果发现：

l   Social media marketing has become the TOP 3 MARKETING ACTIVITIES of businesses with 52% of businesses using it.

社会媒体营销已成为排行前三的营销活动方式，有52%的企业在使用它。

l   80% of respondents are considering or intends to spend more on social media marketing, yet 65% of them states that they DO NOT HAVE THE COMPETENCY to do it effectively.

80%的受访者考虑或打算投入更多的预算在社会媒体营销，而他们中65%的人表示他们没有能力做得出色。

4-STEP MARKETING SOLUTION  4步营销解决方案
Most companies lack a structured approach to formulate, plan and implement social media marketing strategies and tactics.
大多数公司缺乏一个系统化的方法来制定、计划和实施社会媒体营销的战略和战术。
In this 2-day workshop, you will learn not just the WHY and the WHAT but most importantly, how you can use social media marketing to stay ahead of your competitors. You will get step-by-step action plan to structure, setup, integrate and implement a social media driven marketing funnel.
在此两天的公开课上您将学习的不只是为什么和什么，但最重要的是，如何使用社交媒体营销继续领先于你的竞争对手。你将学会到分步骤的来组织、 设立、 集成和实施社交媒体驱动营销漏斗的行动计划。

1） SENSING: 认知

Define Target Market and Business Objectives to be Achieved

定义要实现的市场目标和业务目的。

2） PLANNING: 计划

Strategize and Perform Marketing Physics to derive Overt Benefit, Reason to Believe and Dramatic Difference
制定战略并以营销物理概念来获得《显性效益》、《相信理由》和《显著差异》

3） IMPLEMENTING: 执行

Select Tactical Social Media Tools to Build a Social Media-driven Marketing Funnel
选择社交媒体的战术工具来构建以社交媒体为驱动的营销漏斗

4） REPLECTING: 回顾

Measuring the ROI of Social Media effort against Business Objectives.

以业务目标为依据来衡量社交媒体的投资回报率。

MASTER TRAINER  主讲讲师

Willy Lim was a Singapore Government scholar, graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year 2000. By incorporating a system driven business model using the NPQ Marketing Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. In one occasion, he built and trained a FMCG sales team from zero to over USD 200,000 of monthly revenue in less than 6 months.
林伟立老师曾是一名新加坡政府公共服务委员会学者，毕业于新加坡大学的计算机科学硕士学位。在经济大衰退的2000年创办自己的直营培训业务之前，他曾在国防工业担任商业顾问。通过整合系统驱动来拓展业务的商业模式，他的企业在新加坡，马来西亚和中国业绩斐然。曾经在不到六个月的时间里，他建立和训练一个快速消费品销售团队从零到超过月销售额200000美元的成绩。