Half-day DUSA Training: Strategic Marketing Management for Industrial Solutions
工业项目的战略营销管理

The challenges that most industrial solution providing companies face in their marketing management are:

大部分工业项目企业在营销管理所遇见的挑战包括：

• Mis-applying strategies for the marketing of consumer products to industrial solutions  误将消费品的营销管理战略用到工业项目上;

• Targeting at the wrong customer segments 针对错误的目标客户群体;

• Unable to allocate the right resources resources for the right strategic objectives  无法将合适、关键的资源运用在战略目标上

This workshop has been tried, modified, and re-tested to make sure that it delivers results for sales & marketing people, especially in the industrial marketing context.
本课程已经过多次尝试、修订和再实践，以确保其对工业项目销售、营销人员的实用效果。

Objectives and Benefits目标和收益

By the end of the training programme, you shall be able to 
在课程结束时，您将能够:

1. Position and target your products and solutions to the right customer segment 将你的产品针对正确的客户群体进行合理的定位

2. Optimise your distribution channels 优化你的经销渠道

3. Think strategically to optimise performance and outcomes for the future懂得使用战略思考以获得持续性的市场优势

Sales and Marketing managers of industrial solution providers
工业品的销售、市场经理

About the Trainer  讲师介绍:

C.J. Ng is the Master Trainer for Leadership IQ in Asia who has helped international companies achieve quantum improvements in sales profits in China and beyond. C.J. is the first and only China-based leadership, sales & experiential learning facilitator invited to speak at the American Society for Training & Development (ASTD) International Convention. He has consulted for and trained the staff and managers of well-known companies such as Delphi Packard, Alcoa Wheels, Evonik, BMW and Schneider Electric.  黄常 捷 (c.j. Ng)是美国培训与发展协会（ASTD）2009年国际大会的特邀演讲嘉宾，也是ASTD国际大会有史以来唯一受邀演讲的结合销售、领导力及体验式培训于 一身的亚洲咨询师。他是一位值 得您信赖的销售领域的咨询顾 问，曾帮助许多跨国企业获得了 在中国及其他区域销售业绩方面 的显著突破。迄今为 止，c.j.已帮助：世界领先 的 制造企业如 美铝轮毂、泰科 及 莱尼电缆 的销售团队如何提高他们的业绩；国际化工集团如赢创、林德工程及空气化工产品 发展提高其团队的领导力和销售能力。全球企业佼佼者 如 施耐德、德尔 福、宝马的经理提升领导力及各 项领导技能，以提高团队的作战 能力等

Agenda:

14:00  Session Starts
15:30  Tea Break
17:00  Session Ends    

Venue  地点  : 

Ascott Midtown Suzhou No. 229, Zhongxin West Avenue, SIP.
苏州雅诗阁，苏州工业园区中新 大道西229号万科美好广场 （近地铁一号线中央公园站）http://www2.the-ascott.com/en/china/suzhou/ascott_midtown_suzhou.html