通过渠道进行的销售与直接面向客户的销售，这两者之间存在着本质上的区别。
Selling through channels is different from selling directly to
customers.
因此，渠道销售人员及渠道经理需要不同的技能激励并引导经销商将业绩做好。
As such, different skill sets and attitudes are required for
this purpose.
但数据显示，高达74%经销商，他们的业绩都差强人意。
Yet, as many as 74% of such sales channels fail to achieve
expected levels of business.
招商容易，但要让招来的经销商将业绩做好做出漂亮的业绩就没那么容易了。
Sales channels are easy to come by, but very difficult to be
made to work properly.
此次沙龙还会给你提供能帮助你成功的点子、方法及战略，让你马上就能学以致用。
You will be given methods for success, as well as ideas, tips,
and procedures that you can put to good use immediately.
Key
Outline 主要内容:: 主要内容:
-
为何有些经销商做得成功，而其他的则失败
Why Some Distributors Succeed While Others Fail?
-
你将如何描述你跟你经销商的关系？
- 了解 ”关系户”、”贸易商””大款” 和”顾问” 等不同经销商类别之间的区别
- 为不同的市场而选配正确的经销商
- 了解你的渠道销售的销售策略
- 讨论：你需要什么样的经销商vs你已经拥有哪些经销商
;
- 如何筛选合适的经销商：
How to Select the Right Distributors
|