Training
Topic:
Distributor
Mgt for
Industry 4.0
工业4.0的经销商管理
Selling
through
channels is
different from
selling
directly to
customers. As
such,
different
skill sets and
attitudes are
required for
this purpose.
Yet, as many
as 74% of such
sales channels
fail to
achieve
expected
levels of
business.Sales
channels are
easy to come
by, but very
difficult to
be made to
work
properly.
You will be
given methods
for success,
as well as
ideas, tips,
and procedures
that you can
put to good
use
immediately.
通过渠道进行的销售与直接面
向客户的销售，这两者之间存在
着本质上的区别。
因此，渠道销售人员及渠道经理需要不同的技能激励并引导经销商将业绩做好。
但数据显示，高达74%经销
商，他们的业绩都差强人意。
招商容易，但要让招来的经销商
将业绩做好做出漂亮的业绩就没
那么容易了。
本次课程将会给你提供能帮助你
成功的点子、方法及战略，让你
马上就能学以致用。
Workshop
participants
will learn
学员将会学习到：
-
Why Some
Distributors
Succeed While
Others Fail?
为何有些经销商做得成功，而其
他的则失败
-
How would
you describe
your
relationship
with your
distributors?
你将如何描述你跟你经销商的关
系？
-
Understanding
the difference
between
"hard-hitter",
“consultative”,
“relationship”
and “trader”
types of
distributors
了解
”关系户”、”贸易商””大款”
和”顾问”
等不同经销商类别之间的区别
-
Matching the
right
distributor
for the right
job
为不同的市场而选配正确的经销商
-
Understanding
your
distributors’
sales
strategies
了解你的渠道销售的销售策略
-
Discussion on
what kinds of
distributors
you need, vs.
those you
already have
讨论：你需要什么样的经销商 vs你已经拥有哪些经销商
-
Understanding
the behaviours
and mindsets
of
Distributors
了解经销商的心态
-
Characteristics
of good
distributors
优质经销商的特制
-
Structured
selection of
channel
partners
条理性的经销商筛选
Who
Should Attend
谁该参与：
- Channel
Sales
Managers
渠道销售经理
- Sales
Directors
销售总监