乐视海外拓展引人启发的四大教训
The 4 Key Lessons We can Learn from LeEco's Globalization
Experience (Chinglish session)
with
Directions
Consulting, Jun 9 2017
from 14:00 hrs - 17:00 hrs.
Highlights:
LeEco (乐视生态) is a
Chinese multinational conglomerate corporation. The group maintains ventures in consumer electronics,
automobiles, film and other business. LeEco has
expanded to countries outside of China, such as the
United States and India.
乐视生态乐团是中国跨国集团公司。 他集团在消费电子，汽车，电影等业务中保持业务。
乐视已经扩展到中国以外的国家，如美国和印度。
However, in late
2016, the chairman YT Jia admitted that the
company was facing acute financial troubles,
stating: "We blindly sped ahead, and our cash demand
ballooned. We got over-extended in our global
strategy. At the same time, our capital and
resources were in fact limited."
然而，2016年底，董事长贾跃亭承认，公司面临严峻的经济困难，表示：“我们盲目前进，我们的现金需求飙升，我们的全球战略已经过度扩张，同时我们
资本和资源其实是有限的。“
So what happened? 这到底是怎么回事呢？
The 4 Key Lessons 4大教训:
- Corporate Culture: Are your company’s story and values globally resonant?
企业文化：你们公司讲述的故事，输出的价值观能引起全球性共鸣吗？
定制沟通信息与掌控全局
- Leadership and Management: Are your leaders and management systems globally effective?
领导力和管理：公司的领导者和管理体系是否在全球行的通？
- Localization: Are you meeting the needs of the local market?
本地化：你能满足当地市场的需求吗？
- Language: Are internal documents and key information bilingual? What is the level of English competency of key staff?
语言：内部文件和沟通是双语吗？核心员工的英语能力怎么样？
For whom?
-
Managers based in China who
are also responsible for regional expansion
or development
在国内负责开拓区域市场的经理们
-
Foreign managers who are
responsible to develop the China market
负责开拓中国市场的外国经理
-
Managers who need to lead
diverse teams of different backgrounds and
cultures
需要管理背景、文化迥异的多元化团队的领导们
Fee:
ONLY
RMB 200/= per person
每人仅人民币200元
Date: Jun 9th 2017 from 14:00 - 17:00
hrs
2017年6月9日14:00-17:00 hrs
Venue: Kulzer Dental
Training Centre • Level 1 • 1585 Gumei
Road (by Tianzhou
Road)
地点： 古莎齿科培训中心 • 一楼 •
古美路1585号，靠田州路.
About
the
Facilitator
讲师介绍:
|
 Elliott
Zaagman is
a change management
consultant,
facilitator and
coach who
specializes in
aiding
Chinese companies as
they globalize, as
well as foreign
companies that are
developing their
markets in China.
Elliott worked with
LeEco from March
2016 till May 2017.
Prior to that, other notable
companies that
Elliot has worked
with include: LinkedIn China,
JD.com, Wei Chai
Power, Aruba, DHL
and of course,
Lenovo.
Elliot uses a
comprehensive
4-dimensional
model that
enables organizations to
take a holistic
approach to global
readiness, from the
inside out.
Elliott Zaagman 是一
位
组织变革管理咨询、教练及培训师，
专注于帮助中国企业走向全球化以及帮助外资企业拓展他们在国内的业务。
Elliot 从2016年3月到2017年5月在乐视北京总部工作。
在这之前，他也为许多知名企业进行咨询及培训，其中包括：领英中国、京东网、潍柴动力、Aruba、DHL
以及 联想。
Elliot 使用一套四维的模型，帮助企业从内到外、全方位的做好全球化的准备工作
。您可以点击这里了解更多的信息：http://t.cn/RaE2bXB
Get more
information on
the full suite
of our
services
here:
您也可以在此下载我们公司简介：
|
Register
报名 :
To
make this a
more conducive
discussion, we
are expecting
a small group
of about 15
people only
e-mail:
Alice@directions-consulting.com
Tel:
021-62190021
If you need us to customise inhouse
programmes for
you, please
contact (86)
21-6219 0021
to arrange for
an appointment
to discuss
further.