Power Breakfast Hour:
How to Raise Prices and Still Win the Sale?! (English session)
早餐会:《如何涨价并还能赢到单子?！》(英文)
with
Directions
Consulting, Nov 10 2017
from 08:30 hrs - 10:30 hrs.
Highlights:
As you may be
facing right now, due to increases in
operating and raw material costs, you now
have to sell at higher prices to your
customers.
您或许正在面临一个难题，就是由于运营及原材料成本的提升，你需要对你的客户提高价格。
Of course your customers will not be happy
with any price increases, and will threaten
you that they will switch to other suppliers
if you increase prices. In fact, some might
have already switched to buying from other
suppliers already.
当然，您客户针对您提价肯定是一百个不愿意，并威胁您如果提价就不再跟你采购了。事实上，可能已经有部分客户已经转而跟其他供货商购买了。
-
Case 1
案例 1
- You have a key account that
constitutes to 40% of your sales targets
你有对你销售指标贡献40%的一个大客户
- Due to increase in your company’s
operating costs, your management decide
to increase prices by 20% to all
customers 由于贵司运营成本上升，你管理层下令对所有客户涨价20%
- Your customer is very unhappy with
this price increase, and say they would
switch to your competitors if you were
to increase the price
你的客户对此很不开心，并且说如果涨价，他们就转为跟你竞争对手购买
- What would you do? 你会怎么做？
-
What is Negotiation?
谈判是什么
- Getting others to give you what you
want, by giving them what they want
通过给对方他们想要的东西以让他们给你所要要的东西
- What else do they want besides
price?
他们除了价格以外，还图些什么？
- Price vs. Value 价格 vs. 价值
- Price vs. Cost 价格 vs. 成本
-
How to Handle Price Objections
Effectively
如何有效地处理价格异议
- How to say “No” without going into
an argument with the customer
如何在不与客户发生争论的前提下根客户说“不”
- Uncovering what else do the customer
value besides price
挖掘客户除了价格以外，还有哪些需求或想获得的价值
- How to mitigate customers' concerns
and reach an agreement
如何消除客户的顾虑并达成共识
-
Know when to fight, and when not to
fight
知可战与不可战者 胜
- How to deal with over-aggressive
behaviour in negotiations
如何应对过度强硬的谈判行为
- Know when to walk away知道什么时候应该走人
- Role Play: dealing with a tough
negotiation
演练：与你的客户进行激烈谈判
For whom?
Fee:
ONLY
RMB 200/= per person
每人仅人民币200元
Date: Nov 10th 2017 from 08:30 - 10:30
hrs 2017年11月10日08:30-10:30 hrs
Venue: Crowne Plaza Shanghai • No.400 Panyu Road (near Fahuazhen Road)
上海银星皇冠假日酒店 • 番禺路 400 号 （靠法华镇路）.
Click the below links to view
some of our past events:
点击下面链接以观看我们过去的活动：
About
the
Facilitator
讲师介绍:
|
 c.j.
Ng is
the Master
Trainer for LeadershipIQ
in Asia who
have helped
international
companies
achieve
quantum
improvements
in business
performances
in China and
beyond.
c.j. is the 1st
and only
China-based
leadership,
sales &
experiential
learning
facilitator
invited to
speak at the
American
Society for
Training &
Development
(ASTD)
International
Convention.
He is also an
Accredited Belbin
Team Role
Facilitator.
He
has so far
consulted for
and trained
the staff and
managers of
well-known
companies such
as Evonik,
Delphi,
Brilliance BMW,
Google
and
InterContinental
Hotels Group,
just to name a
few ....
黄常捷 (c.j.
Ng)
是美国培训与发展协会（ASTD）2009年国际大会的特邀演讲嘉宾，也是ASTD国际大会有史以来唯一受邀演讲的结合销售、领导力及体验式培训于一身的
亚洲咨询师。他是一位值得您信
赖的销售领域的咨询顾
问，曾帮助许多跨国企业获得了在中国及其他区域销售业绩方面
的显著突破。
迄今为止，c.j.已帮助：国际知名企业如 赢创、德尔福、菲亚特克莱斯勒、华晨宝马、洲际酒店集团
等，提升他们的绩效和业绩。c.j.是
Leadership
IQ
在亚洲的首席培训师，也是一名贝尔宾团队角色顾
问。
Get more
information on
the full suite
of our
services
here:
您也可以在此下载我们公司简
介：
|
Register 报名::
To
make this a
more conducive
discussion, we
are expecting
a small group
of about 15
people only
e-mail:
jane@directions-consulting.com
Tel:
021-6222 2500
If you need us to customise inhouse
programmes for
you, please
contact (86)
21-6222 2500
to arrange for
an appointment
to discuss
further.