Power Breakfast Hour: Selling in VUCA

20 Apr 2018
Power Breakfast Hour: How to Win Sales and Customers in VUCA (English)

with Directions Consulting, Apr 20 2018 from 08:30 hrs - 10:30 hrs.

The Concept  概念:


It’s been quite some time since the phrase VUCA (Volatility, Uncertainty, Complexity, Ambiguity) has been coined, but few have applied that into selling and sales strategies.  As in the VUCA environment, sales people are likely to experience the following:

  • Projects that were committed could suddenly be postponed, cancelled, changed drastically in scope, reduced in funding, or all of the above;
  • New projects may also pop up unexpectedly;
  • Sales forecasting are getting more unreliable due to the increased uncertainty and volatility;
  • Selling becomes more complex due to more stakeholder involvement in each deal, with ever increasingly complex buying procedures and requirements
  • Relationships become ambiguous as customers today could be competitors tomorrow, while competitors could be partners as well

Key Takeaways  主要收获

  • What changes sales people and their managers would have to make, if they were to achieve greater business performance in VUCA?
  • How to rely less on past experiences and "tried-and-proven" methods of selling, and more on honing your business acumen during selling
  • How sales people need to have more empathy with their customers to better anticipate what they might do as possible next steps
  • How companies need and can be more nimble to face frequent changes in their market spaces
This session has been adapted to make sure that sales people deliver sustainable business results for customers, especially in the Asian context.


ONLY RMB 200/= per person


Date:    Friday, 20th April 2018 from 08:30-10:30 hrs

Venue: Crowne Plaza Shanghai • No.400 Panyu Road  (near Fahuazhen Road)
地点: 上海银星皇冠假日酒店  • 番禺路 400 号 (靠法华镇路)

About the Speaker:

c.j, Ng 黄常捷

c.j.c.j. is the world-class sales, leadership and experiential learning consultant who have helped international companies achieve quantum improvements in sales profits in China and beyond. So far, c.j. Is the 1st and ONLY Asian sales, innovation and leadership expert to have been invited to speak at the American Society for Training & Development (ASTD) International Convention.  c.j. has helped:

  • International chemical companies such as Evonik, Axalta and Air Products to optimize their business development results in projects
  • Leading companies in the electrical cabling and switches industry such as Schneider Electric, TE and Leoni to improve their negotiations results through negotiation simulations
  • Automotive companies such as Delphi, Fiat-Chrysler and Daimler to improve their leadership and management team development capabilities.

c.j. is a bilingual business advisor in English and Mandarin, and has conducted Mandarin training, coaching and consulting projects for audiences in South East Asia and China.  He is accredited in various assessment tools such as the Cultural Navigator, TTI DISC, OD-Tools Motivation Questionnaire, Belbin Team Roles etc.

See highlights of our previous events  点击看看我们过去的活动花絮:

Get more information on the full suite of our services here:  
您也可以在此下载我们公司简 介:

Register 报名:

To make this a more conducive discussion, we are expecting a small group of about 15 people only

e-mail: jane@directions-consulting.com
Tel: 021-6222 2500

If you need us to customise inhouse programmes for you, please contact (86) 21-6222 2500 to arrange for an appointment to discuss further.

微信企业公众号: 方相咨询