The radical changes brought along by Covid-19 has made Digital Transformationa ‘must’. Companies had little time to muster a response: actions must yield immediate results. Hence, we see an even stronger focus on digital sales channels, as well reducing operating cost and increasing efficiency. But will such tactics lead to a sustainable competitive advantage in the long run? Are they truly ‘transformational’?
Now more than ever, leaders need to understand what digital transformation really means. That setting out with an operational focus, customer focus or future focus will lead to digital optimization or digital disruption and that both have a profoundly different impact on long term business outlook. For evolving your operating model is not the same as reinventing your business. Digital transformation does not equal adopting the latest technology. It requires visionary leadership & resilient governance committed to changing the organization toward a clear goal.
This webinar addresses the above concepts, using the product lifecycle, ‘Innovator’s dilemma’ and real-world examples to underline the importance of getting digital transformation right from the start. In response to the challenges discussed during the course, VeriSM™ is introduced as a value-driven, evolving, responsive and integrated management approach for success in the digital age.
今年全球面临的 新型冠状病毒已经让数字化转型 成为了企业的“必选”项。
商业环境的这种根本性变化使得 企业几乎没有时间做出反应。 而我们却需要立竿见影的行动来 产 生即时的效果。 所以， 我们能看到的措施主要是加强线 上业务渠道， 以及降低运营成本和提高效率。 但是，从长远来看， 这种策略会带来可持续的竞争优 势吗？ 这些举措真的是“数字化转型” 吗？ 如今， 企业领导者比以往任何时候都更 需要理解数字化转型的真正含 义。 以运营为中心、以客户为中心或 以未来为中心， 这使优化性的数字优转型、 或颠覆性的数字转型， 对长期业务前景所产生的影响截 然不同。 因为， 进化运营模式和重塑商业模式是两种不同的行为。 数字化转型并不等于采用最新的 数字技术。 而是需要清晰目标， 坚决性的领导才能和治理决心， 来推动并落地组织变革。
此次线上分享针对上述概念， 围绕产品生命周期、 “创新者的困境” 和实战案例， 来着重讲解数字化转型正确起步 的重要性。
最后， 为有效的应对课程中讨论的挑 战， 主讲人将介绍VeriSM™的 价值驱动、 持续演进、 及时响应和协调整合的管理方 法， 引领企业成功的数字化转型。
PROGRAM OUTLINE 课程大纲