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26 April 2022, Tuesday
2022 4月26日 周二 |
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15:00 - 16:30 hrs |
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Zoom |
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Complimentary
限时免费 |
To register 报名：
ABOUT THE FACILITATORS
关于嘉宾
Anwar 安瓦
Anwar is the Design Thinking Innovation Lead in SAP Greater China. He helps organizations to succeed with Design Thinking mindset. He has developed employee centered innovative methods, tools and templates that help R&D teams to develop product and service that customers want to use and buy
安瓦老师是SAP大中华区设计 思维创新的领导者。他帮助组织 在设计思维方面取得成功，并开 发了以员工为中心的创新方法、 工具和模板，帮助研发团队开发 客户想要使用和购买的产品和服 务。
Anwar has 8+years of rich R&D and project management experience in the IT industry. He has trained over 100+ design thinking coaches, and conducted 200+ Design Thinking workshops, webinars and speech and lectures
安瓦老师在IT行业拥有8年以 上丰富的研发和项目管理经验。 他培训了100多名设计思维教 练，举办了200多场设计思维 研讨会、线上研讨会、演讲和讲 座
Anwar has worked with companies in B2B and B2C industries of Automotive, High-tech, Diary Products, Branding & Advertising. He has written over 100+ articles on WeChat Public Account ”DT小益” with 2000+ followers, and translated a Design Thinking Book Published by Stanford University entitled 《设计思维：场景与应用》
安瓦老师曾与汽车、高科技、乳 制品、品牌和广告等B2B和 B2C等行业中的企业合作。他 在微信公众号“DT小益”上写 了100多篇文章，粉丝 2000多人，并翻译了斯坦福 大学出版的《设计思维》一书。
c.j. Ng 黄常捷
c.j. is the world-class sales, leadership and business acumen coach who have helped international companies achieve quantum improvements in sales profits in China and beyond.
c.j.是国际知 名的领导力、 销售及商务敏锐度的教 练及培训咨询师。他曾帮助许多跨国企业获得了 在中国及其他区域销售业绩方面 的显著突破。
c.j. is a certified Masteries Practitioner with the International Association of Coaches (IAC) and a Professional Certified Coach (PCC) with ICF.
c.j. 是国际教练协会（IAC）认证 的Masteries Practitioner 以及 ICF 的 PCC 认证教练。
c.j. co-authored the Sales Map sales proficiency assessment tool with OD-Tools. He is the author of "Winning the B2B Sale in China"
c.j. 携手OD-Tools 出版了Sales Map 销售能力测评工具. 他是《中国式B2B销售宝典》 的作者。 该书在亚马逊上出售。 |
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How to Grow Your Sales Exponentially using Design Thinking
如 何用设计思维使你的销售业绩倍 速增长
1.5-Hour Online Workshop in Chinese
1.5 小时中文线上工作坊 |
Introduction 概 述
Although consultative selling skills have been around for many decades, recent developments in sales doctrine have gone a step further. Instead of merely probing about the customer’s needs or pain points, salespeople are encouraged to adopt design thinking methodologies to frame problems or issues with customers.
尽管咨询式销售技巧已经存在了 几十年，但最近销售理论的发展 又向前迈进了一步。销售人员被 鼓励采用设计思维的方法来与客 户讨论问题，而不是仅仅是探究 客户的需求或痛点。
Salespeople from leading companies such as HP are leveraging on Design Thinking to to explore with customers the rationale behind their desired outcomes and the opportunities and threats that may occur along the way. When proposing the respective solutions, salespeople shall co-create one with their customers
像惠普这样的先驱企业的销售人 员正在使用 "设计思考 "来与客户探讨他们所期望的结果背后的缘由，以及沿途可能出现的机会和威胁。在提出各自的解决方案时，销售人员将与客户共同创建。
Agenda:
议 程：
- An easy to understand and practical framework for Design Thinking
简单易懂并实用的设计思维框架
- Case Study: how HP uses Design Thinking to generate sustainable sales results
案例分享：惠普如何使用设计思 维来取得可持续的销售业绩
- How to use coaching skills to frame objectives and co-create solutions with customers
如何使用教练技能来与客 户确 定目 标并共同创造解决方案
- Q&A
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