Organizational change is a constant in today's dynamic landscape. It can be exciting, scary, and frustrating at the same time. To ensure we get to the good side of change, we need to understand and get the understanding of everyone involved,
在瞬息万变的商业环境中，组织变革已成为常 态。成功的变革需要获得所有利益相关者的理解和 支持。
Often, attempts at change falter because of poor communication, lack of participation, and unclear goals. It's like embarking on a trip without a map or telling anyone else where you're going! This is where "stakeholder engagement" comes in – it's like having a trusted travel companion who helps us understand each other's needs, set a clear destination, and ensure everyone feels heard and involved along the way.
沟通不畅、缺乏参与和目标不明确是变革失败的主 要原因。 这就像在没有地图的情况下开始旅行，也没有告诉其他人你要去哪里。利益相关者参与是成功变革的关键。它可以帮助我们：
- 了解彼此的需求和期望
- 设定明确的目标和方向
- 建立信任和支持
利益相关者参与是一个持续的过程，需要从一开 始就进行。它应该是双向的，包括听取和回应所有 利益相关者的意见。
Agenda 议 程:
- The 3 steps to communicate and drive change through stakeholders
动员群众，推进变革的三大步骤
- Mapping your Stakeholders
绘制你的利益相关者地图
- Analysing and engaging stakeholders through MEDDICC
巧用MEDDICC指引变革之路
Reflections and Action Planning
反 思与行动计划
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