这是DUSA3月7日的培训"使用MEDDICC进行国际化销售"的最后一次通知。
This the last call of DUSA Training "Winning International Customers using MEDDICC" on March 7th.
成功的大客户销售最有力的原则之一就是 "没有拥护者就没有销售"。 这一规则基于 MEDDICC 框架，这是赢得复杂销售交易的行之有效的方法。
One of the most powerful principles of successful key account selling is the rule of "No Champion = No Sale". This rule is based on the MEDDICC framework, a proven method for winning complex sales deals.
MEDDICC是一个缩写，代表:
MEDDICC is an acronym that stands for:
- 衡量标准 Metrics
- 出资买家Economic Buyer
- 决策标准Decision Criteria
- 决策过程Decision Process
- 牵连的痛点Implicating Pain
- 拥护者Champions
- 对手Competition
在国际销售中，你需要接触正确的人，了解他们的需求，并影响他们的选择。您需要深入了解客户的情况、预期的成效和偏好，同时驾驭复杂的决策流程，清除路障，加快审批。
In International Sales, you need to reach the right people, understand their needs, and influence their choices. You need to gain valuable insights into the customer's situation, desired outcomes, and preferences, while navigating complex decision-making processes, remove roadblocks, and expedite approvals.
"使用MEDDICC进行国际化销售"课程就是针对此类问题而开发的课程，该课程建立在对亚洲13个城市各行各业大客户销售人员所进行的"一对一"辅导的实践结果上，实操性很强。
With these concerns in mind, the "Winning International Customers using MEDDICC" programme was created as a result of 1-to-1 coaching with key accounts salespeople from a variety of industries that involve complex key account situations across 13 cities in Asia.
本课程已经过多次尝试、修订和再实践，以确保其对销售人员的实用结果，尤其适用于亚洲商务环境。
This programme has been tried, modified, and re-tested to make sure that salespeople deliver sustainable business results for customers, especially in the Asian context.