DUSA Half-Day Training (Suzhou): 
Mastering Sales for Technical People (Bilingual Session)
DUSA （苏州）会员培训：技术人员的卓越销售技巧（中英文）

 

November 14, Friday, 14:00-17:00. 

With customers demanding sales people to give more technical insights rather than simply be a “talking brochure”, many companies are converting their technical staff 

into sales people.
随着客户需要销售人员需要提供更多的技术性见解和服务而不仅仅是一个”会说话的宣传册”,许多企业也随之将一些技术员工转化成销售人员。

While there has been a greater emphasis for technical staff to engage with customers and stakeholders, most technical staff are not well equipped with the know-how to 

engage and connect with these customers and stakeholders effectively.
尽管只要行业越来越依赖技术员工与客户进行密切沟通，但许多技术员工却欠缺主动与人（尤其陌生人）沟通或相处的技能

Having these concerns in mind, the “Mastering Sales for Technical People” programme is created to enable them meet these new competencies.
技术人员的卓越销售技巧 就是针对上述挑战而开发的课程，以提升技术员工的销售能力。

In this workshop, participants will learn about:
在这个课程中，学员将学到:
 

Why Some Technical Sales People Succeed While Others Fail:
成功技术销售与失败技术销售的区别：

• The difference between technical and sales people 技术人员与销售人员的区别

• What makes technical sales people successful 技术销售人员的关键成功因素

• What are some of the winning and losing ways in sales 销售人员中的成败因素

• How do you know you can succeed in sales? 你怎么知道你是否能够胜任销售工作?

Connecting with Customers
如何与客户沟通

• Define what are the reasons that will make customers want to see or spend time with you
  如何掌握客户最关注的要点

• Scripting your Valid Business Reasons to have make your call a top priority
  如何设计你的电话开头语

• How to draw out the obvious and hidden needs, wants and concerns from customers
  如何问出客户的难言之隐

• Role Play on probing for customers’ needs
  提问演练
   

Who should attend?  谁该出席?

• Current technical sales and sales support engineers
  当下的技术销售及销售支持工程师

• Future technical sales and sales support engineers
  日后的技术销售及销售支持工程师

• HR and Training managers
  人力资源及培训经理

 

About the Trainer 讲师介绍:

 

 

c.j. Ng is the Master Trainer for Leadership IQ in Asia who has helped international companies achieve quantum improvements in sales profits in China and beyond. C.J. is the first and only China-based leadership, sales & experiential learning facilitator invited to speak at the American Society for Training & Development (ASTD) International Convention. He has consulted for and trained the staff and managers of well-known companies such as Delphi Packard, General Electric, Evonik, BMW and Schneider Electric. 黄常捷 (c.j. Ng)是美国培训与发展协会（ASTD）2009年国际大会的特邀演讲嘉宾，也是ASTD国际大会有史以来唯一受邀演讲的结合销售、领导力及体验式培训于一身的亚洲咨询师。他是一位值得您信赖的销售领域的咨询顾问，曾帮助许多跨国企业获得了在中国及其他区域销售业绩方面的显著突破。迄今为止，c.j.已帮助：世界领先的工业企业如 德尔福、通用电气、林德工程、赢创化工、施耐德 等提升领导力及各项领导技能，以提高团队的作战能力等 Venue: Officestar SIP , 11 Floor, Xinghai Building, No. 198 Xinghai Street (in the building of "Agricultural Bank of China", near Xinghai Square Station, Metro 1#, with entrance next to "Subway" sandwich shop,and the elevator is on the left side.   Agenda: 14:00  Session Starts 15:30  Tea Break 17:00  Session Ends   Seats are limited. First come, first served. For registration, please contact:  ethan@directions-consulting.com or call  188-0195-1765 for more  details   Member (RMB): 350.00 Non-Member (RMB): 500.00