Creating Winning Strategies in Uncertain Times using the Six Thinking Hats
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Happy New Year!
Here's the January 2012
issue of Psyche-Selling TM eNewsletter, while we
enter
great uncertainty in the coming Year of the Dragon.
While 2011 had
been a great year for many, 2012 promises to be a lot more
"exciting", since no one knows how the economy will be. As
it is, there is already slowdown across different sectors in
many countries across the Asia-Pacific.
It will be
anybody's guess if things will get much worse, or will it get
better. The key is to be prepared, and map out successful
strategies whatever is the outcome of the economy.
Hence, this month's topics:
-
Creating Winning Strategies in Uncertain Times; and
-
Why New Hires Fail
This issue's main article is on "Creating Winning
Strategies in Uncertain Times", and we'll
explore how we remain focused while the rest of the world turn
topsy-turvy.
In brief:
To read the rest of this newsletter, pls.
click here (http://www.psycheselling.com/page4.html.
In the meantime,
catch c.j. in Singapore on 23 Feb 2012 as he conducts a half-day
workshop on
Selling in Severe Adversity: How to Win More Sales and Get More Customers in Uncertain
Times
. Seats are limited, and the first 3 readers of this newsletter
who respond will get a one-for-one special offer. e-mail
info@directions-consulting.com
for details.
Creating Winning Strategies in Uncertain Times
by c.j. Ng
Just like many other
business leaders, Peter faces a great deal of uncertainty in the
forth-coming year.
While some economic indicators are saying that the economy will
be really bad, some other reports are saying that the economy is
recovering.
Not knowing whom to believe, Peter finds it difficult to make
decisions ranging from hiring staff, increasing production or
moving into new markets. He fears that if he commits more
resources, he might be badly hit if the economy turned for the
worse. However, he might also be losing opportunities
should the economy improve for the better.
Starting with his objectives, Peter finds that there are roughly
3 options he can choose from:
-
Merely want to
survive, and hence would want to be as conservative as
possible; or
-
Would like to
maintain his current market share, and explore further
opportunities if the economy stabilises; or
-
Prefers to seek out
hidden opportunities during uncertain times, and get ahead
of the competition
Peter then analysed his financial situation as well as gathered
feedback from the market. Since Peter's company is
financially healthy, there's no need to be overly-conservative.
While there might be hardships and difficulties, survival is not
an issue.
Hence, Peter's
choice will be between options 2 and 3. Before he commits
himself, Peter decides to identify and understand the possible
Threats
that might pop up during uncertain times.
What didn't Kill You
will Make You Stronger
The
good
thing about a weakening or uncertain economy is that it
tends to affect everybody in your industry, including your
competitors. The difference is that if you have better
cost-structures than your competitors, you are more likely
to weather the economic storms better than others.
On the other hand though, some competitors have
cost-structures that are as good, if not better than you.
Hence, in difficult economic times, they might still have
the budget to gather more resources to beat you.
As such, your biggest Threat in an
uncertain economy may not be the economy itself.
It could actually be your strongest competitors.
If you are too conservative to stop growing your market
or engaging your customers, you might be squeezed out by
your strong competitors.
Having
understood these hidden Threats, Peter decides to take
the following actions:
-
Train his
existing staff to deliver better performance.
If it is a risk to hire more people during uncertain
times, perhaps
there might be
less risks to train up existing employees so that
they help you beat your competitors. (It's
less risky because employees are not likely to leave
after the training during uncertain times); -
Spend
more quality time with key and emerging customers,
even if they have reduced their orders or have
postponed their purchases. If you don't
engage
your customers adequately, your strong competitors
may be stealing them from right under your nose.
-
Seek ways
to achieve more with less resources. Even
though you might have a healthy financial status,
you can't be sure how bad the economy may impact you
financially. This is not to say that you
simply cut expenses. It's just to put on the Green
Hat and explore how else you can spend less, and
achieve better results in innovative ways.
Seeking
Hidden Opportunities in Uncertain Times
While there are some real Threats that could put you out of business
during uncertain times,
there might be some hidden yet
highly-rewarding Opportunities that
you can leverage on
as well.
During uncertain times, some
prospective customers may be looking
for alternative suppliers who can:
-
Provide better quality at lower costs; -
Provide greater flexibility to fulfill those customers' needs
that arise due to the uncertainty; -
Provide guaranteed supplies when their current suppliers might
have insufficient inventory during uncertain times, etc.
In Peter's case, he observed that most of his competitors have some
Weaknesses that he can leverage his Strengths to gain an upper hand.
As Peter is very much aware that some of his
competitors will have
more resources at their disposal, he will have to really look hard
at what might be overlooked by his well-financed competitors.
These include:
-
Spending more time to understand and respond to the customers'
business concerns. After all, research has shown that 39%
of a customer's decision to buy (or not) is based on the
effectiveness of the sales person in appreciating the customer's
business realities, and responding to changing customers' needs.
This will include reaching out to all key influencers in the
customers' organisations, from
Decision Makers to Gatekeepers to
End Users;
-
Aligning the key functions such as
sales, production and supply
chain to be really customer-focused so as to customise different
solutions to different customers' needs. Peter might also
be looking at formulating group bonuses to encourage the
free-flow, meaningful and frequent communication between sales,
production and supply chain staff;
-
Proactively suggesting to customers innovative ways to improve
the customers' results or experience. While customers may
be a lot more price-sensitive during uncertain times, they are
also actively seeking ways to reduce downtimes, inconsistent
qualities or wastages. These inefficiencies, if reduced,
will
help customers save more costs than just simple price
reductions.
Mapping Your Action Plan in Uncertain Times
The thing about uncertain times is that you'd never
know what could happen tomorrow, be it for the better or the worse.
As such, mapping an action plan during such times can be really
challenging.
There are, however, some principles that you can adhere to whatever
the outcome of the economy. These are:
-
Reliability.
Can you take the right actions and make your customers feel you
are a source of reliable products, information and integrity? -
Responsiveness.
Can you take the initiatives to connect with your customers and
address that current and hidden needs? Can you respond
more readily to your customers' needs and concerns?
-
Resourcefulness.
Can you align both internal and external resources so that
customers can come to you for a one-stop solution to their
needs?
-
Relationship.
Can you build trust with all levels and sectors of people within
your customers organisation? Can you take the right
actions and win them over to you?
Ultimately, if you expect the unexpected to happen during uncertain
times, perhaps you can also do the unexpected during such times as
well. The key advantage of to having tough and uncertain
economic times is that such situations force us to rethink really
hard about what else we can do better.
As a start, you can ask yourself these
lateral thinking questions:
To win,
it's best that
you attack your adversary's strategies
(上兵伐谋), so
says Sun Tzu in the Art of War.
Before
you can outdo your competitors, you will need to outsmart them first.
Need help in getting your team to
map winning strategies in uncertain times? Simply e-mail
info@directions-consulting.com or
call +86-136 7190 2505 or Skype:
cydj001 and arrange to buy me a mocha. All information
shall be kept in confidence.
Power Breakfast Hour: 9 Feb 2012
Creating Winning Strategies in Uncertain Times
(using the Six Thinking Hats)
VENUE: Crowne Plaza Shanghai • 400 Panyu Road (near Fahuazhen
Road) • 上海银星皇冠酒店 • 番禺路 400 号 (靠法华镇路)
DATE: Thursday, 9 Feb 2012
TIME: 08:00 a.m. - 10:00 a.m.
PRICE: RMB 200 ONLY!
To make this a more conducive discussion, we are expecting a small
group of about 15 people only. The room can only take in 18, so
please register early to avoid disappointments. Please e-mail your
registrations to sales@directions-consulting.com
Pls. check out our web sites
www.directions-consulting.com and
www.psycheselling.com/page4.html for more inspiration.
Need a Keynote Speaker for your Annual Conference?
Whether you are holding a conference for your regional staff,
resellers or even customers, we have the right speaker who can help
you deliver the spirit of your conference, and effect positive
changes to meet your goals.
The topics our speakers can
speak on include:
-
Using the Six Thinking Hats® to
Resolve Conflicts and Build Synergy
-
The Conscience of a Leader: How to Stay True
to Yourself and STILL Achieve Exceptional Results
-
How to Spend Less Time and Get More Results
for Your Sales Coaching
-
Price is NOT the Reason Why You Lost the Deal
-
Achieving Exceptional Customer Satisfaction,
Productivity and Talent Retention by Boosting Your Employee
Engagement
-
Why Some Sales People Succeed While Others
Fail?
-
How to Lure Away Your Competitors' Key
Accounts, and Make Them Buy from You Instead?
Simply e-mail your requests
to
info@directions-consulting.com or call +86-21-6219 0021
for enquiries. Sample video and audio recordings available
upon requests.
Practical Tips for Hiring Managers:
Why New Hires Fail
By
Mark
Murphy
CEO, Leadership IQ
News Release (WASHINGTON, D.C.) -- According to a new study by
Leadership IQ, 46% of newly-hired employees will fail within 18
months, while only 19% will achieve unequivocal success. But
contrary to popular belief, technical skills are not the primary
reason why new hires fail; instead, poor interpersonal skills
dominate the list, flaws which many of their managers admit were
overlooked during the interview process.
Read the results of the entire study here in
Leadership IQ's free white paper, "Hiring For Attitude: The Research
& Tools To Skyrocket Your Success Rate."
The study found that 26% of new hires fail because they can't accept
feedback, 23% because they're unable to understand and manage
emotions, 17% because they lack the necessary motivation to excel,
15% because they have the wrong temperament for the job, and only
11% because they lack the necessary technical skills.
The three-year study by Leadership IQ, a global leadership training
and research company, compiled these results after studying 5,247
hiring managers from 312 public, private, business and healthcare
organizations. Collectively these managers hired more than 20,000
employees during the study period.
While the failure rate for new hires is distressing, it should not
be surprising: 82% of managers reported that in hindsight, their
interview process with these employees elicited subtle clues that
they would be headed for trouble. But during the interviews,
managers were too focused on other issues, too pressed for time, or
lacked confidence in their interviewing abilities to heed the
warning signs.
"The typical interview process fixates on ensuring that new hires
are technically competent," explains Mark Murphy, CEO of Leadership
IQ. "But coachability, emotional intelligence, motivation and
temperament are much more predictive of a new hires' success or
failure. Do technical skills really matter if the employee isn't
open to improving, alienates their coworkers, lacks drive and has
the wrong personality for the job?"
The study tracked the success and failure of new hires and
interviewed managers about their hiring tactics and new hires'
performance, personality and potential. Upon completing the 5,247
interviews, Leadership IQ compiled, categorized and distilled the
top five reasons why new hires failed (i.e., were terminated, left
under pressure, received disciplinary action or significantly
negative performance reviews). The following are the top areas of
failure, matched with the percentage of respondents.
-
Coachability (26%): The ability to accept and implement feedback
from bosses, colleagues, customers and others;
-
Emotional Intelligence (23%): The ability to understand and
manage one's own emotions, and accurately assess others'
emotions;
Motivation (17%): Sufficient drive to achieve one's full potential
and excel in the job;
-
Temperament (15%): Attitude and personality suited to the particular
job and work environment;
-
Technical Competence (11%): Functional or technical skills required
to do the job
In addition, the study found no significant difference in
failure rates across different interviewing approaches
(e.g., behavioral, chronological, case study, etc.).
However, 812 managers experienced significantly more hiring
success than their peers. What differentiated their
interviewing approach was their emphasis on interpersonal
and motivational issues.
"Highly perceptive and psychologically-savvy interviewers
can assess employees' likely performance on all of these
issues," explains Murphy. "But the majority of managers lack
both the training to accurately read and assess candidates,
and the confidence to act even when their assessments are
correct."
"Hiring failures can be prevented," he notes. "If managers
focus more of their interviewing energy on candidates'
coachability, emotional intelligence, motivation and
temperament, they will see vast improvements in their hiring
success. Technical competence remains the most popular
subject of interviews because it's easy to assess. But while
technical competence is easy to assess, it's a lousy
predictor of whether a newly-hired employee will succeed or
fail."
"The financial cost of hiring failures, coupled with the
opportunity cost of not hiring high performers, can be
millions of dollars, even for small companies," adds Murphy.
"And the human cost can be even worse. If a hospital hires a
nurse that won't accept feedback and alienates pharmacists
and physicians, the result could be a medical error. This
one bad hiring decision could cost a patient their life."
Read the results of the entire study
here in Leadership IQ's free white paper, "Hiring For
Attitude: The Research & Tools To Skyrocket Your Success
Rate."
Get your complimentary copy of our "Hiring Effectiveness in Asia"
survey report when you particpate in our survey. Simply
download our survey here to fill in, and e-mail your completed
survey to
joyce@directions-consulting.com and
we will send you our report once we have analysed the results.
Please submit your results by 29 Feb 2012 to participate.
If you would like to get more and better ideas hire the right people
with the right attitude, you can
e-mail
info@directions-consulting.com or
call +86-136 7190 2505 or Skype:
cydj001 and arrange to buy me a mocha. All information
shall be kept in confidence.
About PsycheSelling.com
Sales... ....the lifeblood of a company, a matter of "life
and death", survival or extinction. Indeed, something that
needs to be studied, applied and re-modified consistently.
Yet today,
-
many companies
still don't have a coherent approach as to how they can generate
more sales and achieve better margins;
-
many sales
people are still lying to their customers so that they can meet
their targets at the end of the month;
-
many customers
are still waiting ethical and professional sales people to help
them find out their real needs, and provide solutions that work
Psyche-Selling TM is set up so that companies and
sales people can make healthy profits and STILL provide genuine
solutions to customers.
Psyche-Selling TM would like to create an
environment where customers can trust sales people to give them what
they want, and NOT be pushed with all kinds of products and
services. In return, customers will become loyal fans of these
ethical and professional sales people, and repay them many fold for
the long-term.
Psyche-Selling TM will not rest, until the above
is achieved. Not just in China. Not just in Asia. But
everywhere where buying and selling takes place.
Psyche-Selling TM is a wholly-owned brand of
Directions Management Consulting Pte
LtdPsyche-Selling ng TM
conducts pre- and post-training analysis, interviews, monitoring and
reviews, working closely with managers and even senior management,
to deliver real improvements in sales leadership and performance.
Hence, Psyche-Selling
TM would like to be known as the preferred choice
of outstanding and remarkable clients, and pride ourselves as such.
We will also be continuing to assist our clients achieve greater
heights in 2009 and beyond.
Enquiries and suggestions, pls. e-mail
info@psycheselling.com or visit
www.psycheselling.com
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