CHINA Consumer Market: e-Marketing Strategy Course
中國消費品市場：網上策略營銷課程
The Mira Hotel Hong Kong 

 

Objective of the Course

Online Media has become one of the most important media of advertising and promotion. Consumer opinion and experience are extensively shared and spread out through the rapid growth of social media worldwide. In Greater China, the ecosystem of online media is very complicated with very different players compared to the Western World.

Matthew Kwan, an experienced speaker in e-Marketing, is going to introduce to the students on the strategy in planning and measuring success of Online Marketing and Internet Advertising specifically for Greater China.  William Kwong, a special guest speaker, who has extensive experience of online Marketing in China is going to share lessons learned from a number of selective case studies.  In this course, you will learn:

  • Introduction: What on the Internet is going on!!!
    • What are figures telling us?....the Macro View
    • Who are the key players in Greater China?
    • What should we look for the coming trend in Greater China?
  • Winning the China Market: How to generate Sales?
    • Winning on TaoBao – No.1 shopping site
    • What are the Critical Success Factors?
  • How to define Successful e-Marketing Campaigns?
    • Are you really chasing for Brand Awareness?
    • Is selling through online media possible?
    • Customer Database building…..Long Tail Building?　
  • Online PR and Branding: Are you really famous??!!
    • What is making you famous on the Internet?
    • How to be integrate online-offline campaigns?
  • Social Media: Viral Marketing?
    • Social Media: How to be Viral?
Target Audience
  1. Company size over 50 people and above
  2. Consumer Goods/Retail Industry
  3. Marketing Managers, Public Relation Managers
    Language Medium: Cantonese with English materials
     
    Date: Jun 14, 2012 (Thursday)

    Venue: The Mira Hotel Hong Kong, TST

    Limited Seats: 30 people
    Duration: One Full Day (9.30am to 5pm)
     
    Lunch: Buffet @ Yamm of The Mira Hong Kong
    Cost: HK$2,500 per person  
     
    Enquiry: 
    +852 2827 2282 
    (Ms. Winnie Cheung)
     
    Registration NOW! (Jun 14, 2012)
     

    About the Trainer

    Matthew Kwan is the Principal Consultant of Adams, focusing in brand management, business consulting and enterprise training.

    He is an  entrepreneur, author, speaker, lecturer and consultant working with large enterprises and organizations in diverse industries. He served for many years in multi-national companies including Intel, JP Morgan and Jardines and has broad experience in sales & marketing and management in multicultural and international settings. 

    　

    Special Guest Speaker

    William Kwong is Associate Director of China Search (Asia) Limited (Sole agent of Baidu in HK, Macau, Taiwan & Singapore)

    Over 15 years of  IT&T industry experience, especially in online media and e-marketing segment. William held  various important positions includinge COO of China Post E-commerce (Holding) Ltd, General Manager of Global Post E-Commerce (Shenzhen) Ltd, Senior Marketing Manager of New World iMedia, General Manager of New World iMedia (Shenzhen).