Adams Enterprise Event
Talk by the Senior Deputy Vice-Chancellor of the UK's No 1 Arts University 
And learn from one of Digital Gaming's Most Influential Women
  We live in a Mobile Age. Revenue from App development within the mobile arena is predicted to grow to US$77 billion in 2017. Innovation and creativity will help to drive this growth, and is required if products are to get attention in a crowded market place. Creativity can drive new business and generate exciting, novel products that have the potential to change our lives.

New forms of connectivity will mean greater traffic between diverse media. Mobility will free technology to become more integrated into our daily lives. We have to be alert to the value of creativity in business and in technological development. This means developing processes, mindsets and techniques within which to generate possibility spaces.

In this Open Forum you will meet and talk directly with leaders from the UK's No.1 Arts University with a special reputation in the field of Creativity, Technology and Entrepreneurship. Don't miss the occasion.
  Target:  Entrepreneurs, Brand Managers, Marketers, App Developers, Startup’s, Designers, Graduates
  Date:    24 June 2016 (Friday)
  Time:    15:00-17:00 (2 hours)      (14:30 open for registration)
  Venue:    Classroom 1-3, G/F, InnoCentre, 72 Tat Chee Avenue, Kowloon, Hong Kong
  Language: English
  Fee:    Free of Charge
  Seats:    90 (First come first served)
  Content: 1. The Business of Creativity
    2. Gaming Creativity: Co-creation and Innovation
    3. Creative App Development
    4. Q & A

The Business of Creativity


Professor Geoff Smith

Senior Deputy Vice-Chancellor
Falmouth University

A senior academic and part of Falmouth’s leadership team, Geoff’s portfolio spans internationalisation, collaborative provision, and subjects in design, media, writing & performing arts. Prior to joining academia Geoff became the youngest composer to be signed to Sony Classical in the history of the label, toured extensively around the globe and had a book published by Faber & Faber.

Gaming Creativity: Co-creation and Innovation


Tanya Krzywinska (Live Stream from UK)

Professor, Digital Academy
Director, The Games Academy
Falmouth University

Tanya is the Department Director and Professor of Digital Games PhDs at Falmouth University. She leads the BA(Hons) Game Development and BSc(Hons) Computing for Games degrees as well as supervising PhD research studies in Games. She was named as one of gaming's most influential women in 2015.

Creative App Development


Mark Nelson

Expert on Artificial Intelligence
Falmouth University

Mark is an expert on automated videogame design and procedural content generation. He excels at arousing creativity by intermixing it with intelligent computational methods that are not limited to traditional games but also designed to appeal to wider audiences for fun & interactive “software toys”.
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