Strolling Your Way to the Top of Mobile Marketing

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Quote from John Wanamaker that inspires Brian.

Your days of struggling with mobile marketing are over! Brain Wong the co-founder and CEO of Kiip, the innovative platform that leverages moments of achievement in games and apps to simultaneously benefit users, developers and advertisers, discloses all the tricks in his keynote address at ClickZ Live Hong Kong on 3 August 2016.

Sneak Peek into his session: How can we leverage numbers?

We all leverage analytics and data these days but the question is ensuring that the metrics you use are based on real consumer engagement and not just fake ad clicks. That's why we chose the CPE - cost per engagement model - which focuses on whether or not a consumer is truly engaged with the brand or not.

ClickZ Live Hong Kong is bringing you the best thought leaders and speakers from China, Hong Kong, India, Malaysia, Singapore, United States and many more for an action packed 3-day digital marketing conference.

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