250+ Marketeers Attended
from Well-Known Brands in Hong Kong
ACCLAIMED
Strategy of e-Marketing & Social Media Marketing Course
 
Nov 15, 2012 (Thursday)

 

...as recommended by more than 90% of the attendees

　"fruitful content and update on market trend"
"most updated news of social media market development"
"latest trend & successful examples of others"
"inspirational"
"market trend and tips for e-Marketing"
"six degrees of separation"
"learned how to measure success"
"very useful e-Marketing tools"
"interesting cases"
"good cases & experience sharing"
"real case references"
...
...and more

 

Objective of the Course

e-Marketing and Social Media is really the hot topic for most marketeers today.  With the rise of iPhone, Android, iPad and many more of other mobile devices, how can we leverage the ever growing segment of advertising media and promotion platforms which fundamentally connected to the Internet? 

Matthew Kwan, an experienced speaker in e-Marketing, is going to introduce to the students on the strategy in planning and measuring success of Online Marketing and Internet Advertising.  In this course, you will learn:

  • Introduction: What on the Internet is going on!!!
    • What are figures telling us?....the Macro View
    • Who are the key players?
    • What should we look for the coming trend?
  • How to define Successful e-Marketing Campaigns?
      • Are you really chasing for Brand Awareness?
      • Is selling through online media possible?
      • Customer Database building…..Long Tail Building?
    • Online PR and Branding: Are you really famous??!!
      • What is making you famous on the Internet?
      • Do you really want to do Seedings on the Internet?
    • Social Media: Business or not?
      • Social Media: Business or not?
      • Winning the Mindset Game
    • Winning the China Market
      • Winning on TaoBao – No.1 shopping site
      • What are the Critical Success Factors?
    • Case Studies
    Target Audience
    1. Company size over 50 people and above
    2. Consumer Goods/Retail Industry
    3. Marketing Managers, Public Relation Managers
      Language Medium: Cantonese with English materials
       
      Date:  Nov 15, 2012 (Thursday)

      Venue: The Mira Hotel Hong Kong, TST

      Limited Seats: 30 people
      Duration: One Full Day (9.30am to 5pm)
       
      Lunch: Buffet @ Yamm of The Mira Hong Kong
      Cost: HK$2,500 per person (Group Booking over 3 people: 20% discount)
       
      Enquiry: +852 27239977 
       
      Registration NOW! (Nov 15, 2012)
       

      Over 250
      Marketeers Attended From

      - Adidas
      - Alliance Group
      - Asian Tigers
      - AsiaWorld Expo 亞洲國際博覽館
      - Airport Authority Hong Kong
      - Bayer Healthcare
      - BOC Life Assurance中銀集團人壽
      - Brother
      - Centaline Property 中原地產
      - Chanel
      - Christie's Auction
      - Crowne Plaza Hotel
      - Dai Chong Hong 大昌行
      - Dan Ryan Restaurants
      - DR Group
      - FedEx Express
      - Fuji Xerox
      - Hewlett Packard
      - HK Arts Develop't Council
      - HK Design Institute
      - HK Internet Registration Co.
      - HK Polytechnic University
      - Hong Kong Resort International
      - ING Life Insurance
      - LACOSTE
      - L'OCCITANE
      - MasterCard Worldwide
      - Manulife 
      - Maxim's Caterers Limited
      - MC.Founder
      - Michelin Hong Kong
      - Mizuno
      - Nu Life International
      - Nu Skin Enterprises
      - Nong's 農本方
      - Ocean Park
      - Octopus 八達通
      - Oxford University Press
      - PCCW
      - Pfizer
      - Philips Electronics
      - Quality Healthcare
      - Revlon
      - South China Morning Post
      - Times Publishing
      - Wai Yuen Tong 位元堂
      - Water Oasis Group (H2O+)
      - Zurich Insurance
      - 澳門電力
      ...... and more


      About the Trainer

       
      Matthew Kwan is Principal Consultant of Adams Company Limited, focusing in brand management, business consulting and enterprise training.

      He is an entrepreneur, author, speaker, lecturer and consultant working with large enterprises and organizations in diverse industries. He served for many years in multi-national companies including Intel, JP Morgan and Jardine and has broad experience in sales & marketing and management in multicultural and international settings. 
       
      Supporting Media