For Immediate Release
EXCLUSIVE PREVIEW OF
FOREVERMARK’S 2017 TREND REPORT
(Hong Kong – September 2016) In an exclusive preview of Forevermark’s 2017 trend report, Federica Imperiali, Head of New Product Development at Forevermark provides insight into the key jewellery trends for the year ahead.
Federica comments, “ In the fast-paced world that we live in, a focus on beautiful forms brings time for reflection. In 2017, we will desire truly meaningful jewellery that is a reflection of our hopes and desires, our personality encapsulated in the jewellery we choose to wear.”
GEO-DECO
  
Bringing order to the demands of everyday life, diamond jewellery with symmetry and structure at their core will be a key trend in 2017 . “A Forevermark diamond at the heart of the design will create a harmonious whole, asserting order and calm in a woman’s life", Federica adds.
NOW AND FOREVER
  
Heritage inspired motifs will blend tradition with modernity in 2017, with an emphasis on flowing, infinite forms that evoke a sense of eternity. “ The timeless appeal of diamonds lend themselves perfectly to this trend, ensuring important milestones in life can be treasured forever”.
NATURE’S BEAUTY
  
Nature-inspired silhouettes will also dominate jewellery looks in the year ahead, inspired by a desire to give back and reset the balance. “ Women want their jewellery to reflect their positive life choices, where doing good is as important as looking and feeling good”. Truly embracing the natural beauty of the world we live in, diamonds and diamond jewellery will reminds us of nature’s precious gifts and the responsibility we have to nurture it.
DECLARATIONS
  
Decorative statement jewellery will also reflect a woman’s more playful and secretive side in the year ahead, using an age-old lexicon of symbols and motifs to signify her deepest emotions. The style will be unique to them, the choice of diamond cut will have the subtle capacity to denote a particular sentiment. Every intricate detail of the design will hold meaning. “ This diamond jewellery is intensely personal and its meaning, understood only by the woman who is wearing it.”, Federica summarises.
Forevermark’s full 2017 Trend Report will be launched in December.
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Enclosed please find the Chinese & English press release and relevant materials. Kindly download the photos via the link below:
https://www.dropbox.com/sh/ccu49n4198d02z6/AACAW1MBlL-yzst1bWxn4kf1a?dl=0
For further information on Forevermark, please contact
Loletta Lai Vien Chan Katy Lok
Tel: 2593 6797 Tel: 2593 6794 Tel: 6044 9681
Loletta.Lai@forevermark.com Vien.chan@forevermark.com katy.lok@adamshk.com
Notes to Editors:
ABOUT FOREVERMARK
Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
FOREVERMARK DIAMONDS ARE BEAUTIFUL: BEYOND the 4C’s
Forevermark goes beyond the standard 4Cs to select diamonds that are among the most beautiful in the world. Assessing the inherent quality of the rough diamonds, the quality of the polished, Forevermark also applies cutting and polishing standards far stricter than the industry norm.
FOREVERMARK DIAMONDS ARE RARE
Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.
FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED
Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, opportunities for women and our dedication to protect the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised Forevermark Diamond Grading Report which comes with every Forevermark diamond, the individual identification number inscribed on each Forevermark diamond is just 1/5000th the width of a human hair. It can only be seen using a special Forevermark viewer at Authorised Forevermark Jewellers. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 128 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller offering Forevermark Grading Reports, go to www.forevermark.com.
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