Dear Press/Media,
For Immediate Release
Interview: The World Class Installation Artist
Rebecca Louise Law for Forevermark's Event in Milan
What inspired you to start creating floral installations?
I was studying Fine Art and working with oil on canvas, my subject always began with colour and nature. I felt frustrated with the limitations of working 2D and I wanted the viewer to have a more holistic experience of the natural world. I spent a year experimenting with materials creating strange installations of mixed media. The work felt crude and far from what I wanted the art to reflect. My father is a gardener and I asked him about the possibilities of using flowers as a sculptural material and what happens when they dry. I remembered my parents hanging dried flowers from our attic beams and I suppose this memory inspired a confidence in using flowers as a reliable sculptural material. Since 2003 I have been experimenting with the longevity of flowers and their relationship with the viewer.
Who/what has inspired your work as an artist?
Nature inspires me, I love the infinite patterns and colours. Sharing these treasures on earth with the viewer and experimenting with the interaction between nature and man drives me. From an early age my parents taught me to observe, document and share the beauty in nature, now as an adult I find their love and guidance inspirational.
How did Forevermark diamonds inspire your design for 'White, 2016'?
The purity of diamonds and the ethical ethos of Forevermark made me immediately think of ‘White’. I wanted to create an installation that demonstrated the beauty and wonder of a diamond and the sensitivity of the Forevermark brand. Like diamonds, the artwork will play with the light and envelop the viewer.
How did the Forevermark 2017 trends inspire your design for 'White, 2016'?
I was inspired by the elements of nature running throughout and the consideration of the earth’s beauty. I felt that it was important for this artwork to reflect all of the thought and creativity behind the 2017 trends as well as the story behind the diamond and its source.
Why have you chosen to use these particular flowers (white Acroclinium, Helichrysum and Rodathe) for 'White, 2016'?
These flowers are the most durable white flowers cultivated today. Once this installation is dismantled every flower will be saved to create smaller artworks. All of my installations are created to either stay in situ indefinitely or re-worked into further artworks. The flowers I use are never wasted, I see each bloom as a sculptural material to be treasured.
.jpg)
Talk us through your creative process?
My work is site specific. I see a space and work with the dimensions to create an artwork that sits comfortably between the architecture and the viewer. Once I have been to the space, documented it and considered plans and measurements I start to calculate mathematically how many elements I will use within the artwork. The quantity of material alongside technique, will dictate the time the installation takes to construct. I will always sketch out my workings and calculations.
What makes this commission unique?
Every artwork is unique. I have never used the same combination of flora and even if I did the hands that make the work and each individual flower would always create a new artwork. This installation is a collaboration between myself and Forevermark. I am inspired by the depth of thought and the consideration for mankind and nature that goes into sourcing each diamond. The purity of this brand excites me and having the opportunity to respond to Forevermark’s ethics and sensitivity has led me to create an installation of the purest and most subtle form to date. This installation is created within a beautiful Italian courtyard, I am going to be working with the natural light and breeze. I want this artwork to reflect the light in a similar way to a diamond.
.jpg)
What message do you want to convey through this installation?
Consideration into where a natural material comes from and the process behind the completed artwork. We all appreciate the beauty that this earth gives us, but it’s important to celebrate this beauty ethically.
What emotions or reactions would you like your work to provoke to those attending the event?
I want the viewer to feel like they are standing within a field of diamonds, enveloped by nature within a fantastical sky of white and light.
-End-
Enclosed please find the Chinese & English press release and relevant materials. Kindly download the photos via the link below:
https://www.dropbox.com/sh/ccu49n4198d02z6/AACAW1MBlL-yzst1bWxn4kf1a?dl=0
For editorial info:
REBECCA LAW, INSTALLATION ARTIST
Rebecca Louise Law is a British Installation Artist exhibiting work internationally, best known for using natural materials, namely flora. The physicality and sensuality of her site specific work plays with the relationship between humanity and nature.
Each sculpture highlights the beauty of natural change. The work evolves as nature takes its course and offers an alternative concept of beauty; embracing preservation and decay. Rebecca is widely recognised for her colossal floral artworks sculpted using her signature copper wire. She works with fresh or dry flora and allows the work to change naturally.
Installations are designed to last indefinitely with each element sewn individually. Viewers are invited to witness the change in shape, form and colour over the course of the display.
Large scale artworks are site-specific, designed with the space, patron and local culture in mind. Part of the ethos is that there is a beauty and value in flora beyond fresh and no material is wasted. If an artwork is required short term, the future of the natural materials is considered. Smaller scale sculptures are often encased in Victorian-style vitrines that serve to preserve the contents – flowers, foliage and sometimes insects – in a moment of time.
‘I like to capture and treasure small beautiful natural objects to create an artwork that can be observed without the pressure of time. Preserving, treasuring, celebrating and sharing the beauty of the Earth with the world is what drives me.’
Notable commissions include ‘The Flower Garden Display’d’, (The Garden Museum, London),‘The Grecian Garden’ (Onassis Cultural Centre, Athens), and ‘Flowers 2015: Outside In’ (Times Square, New York) and Law’s work has been exhibited at sites such as the Royal Academy and the Victoria & Albert Museum in London.
www.rebeccalouiselaw.com
For further information on Forevermark, please contact Adams Company Limited:
Katy Lok
Tel: 2723 9977 / 6044 9681
katy.lok@museviral.com
Or please contact Forevermark, APAC
Loletta Lai
Vien Chan
Tel: 2593 6797 Tel: +852 2593 6794
Loletta.Lai@forevermark.com vien.chan@forevermark.com
Best Regards,
Katy Lok
Marketing Specialist
Tel: +852 2723 9977 | Mobile: 60449681
Adams Company Limited