FOREVERMARK UNVEILS ARTIST COLLABORATION
AT 2017 TRENDS PREVIEW EVENT IN MILAN
20TH SEPTEMBER 2016 (Milan, Italy) Forevermark has previewed their 2017 Trend Report at an exclusive cocktail event as part of Milan Fashion Week. Held within the prestigious and historic Palazzo Bagatti Valsecchi in the heart of Milan’s fashion district, the event was attended by international media and influencers, including Hong Kong style blogger Cara G and Chinese actress Feihong Yu.
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To mark the occasion, Forevermark commissioned world renowned artist Rebecca Louise Law to create a unique installation that was unveiled at the event. Rebecca is best known for using flora in her artwork and the physicality and sensuality of her work plays with the relationship between humanity and nature.
Costantino Papadimitriou, Forevermark’s Head of Brand Strategy and Innovation comments, “Milan, the world capital of design and home of Forevermark’s Design and Innovation Centre is the most fitting place to preview Forevermark’s 2017 Trend Report. We are delighted to be working with Rebecca Louise Law to mark this important event, her appreciation and consideration of nature’s beauty is synonymous with Forevermark’s ethos”.
Rebecca’s work reflects the thought and creativity behind Forevermark’s 2017 Trend Report and is inspired by the inherent beauty, absolute integrity and eternal qualities of Forevermark diamonds. ‘White, 2016’ was hand-crafted using 17,000 individual preserved white flowers and features a composition of white Acrocliniums and Rodathes.
Rebecca comments, “I have been inspired by the depth of thought and the consideration for mankind and nature that goes into sourcing each Forevermark diamond. The purity of the brand excites me and having the opportunity to respond to Forevermark’s integrity and sensitivity has led me to create an installation of the purest and most subtle form to date”.
It took 800 hours of labour to intricately intertwine the flowers using Rebecca’s signature copper wire. Suspended above a beautiful Italian courtyard, Rebecca has utilised the natural light to create a unique experience for the audience, evoking the sense of standing in a field of diamonds.
Forevermark’s 2017 Trend Report will officially launch in December and encapsulates four looks that will inspire Forevermark diamond jewellery designs. Nature-inspired silhouettes, heritage inspired motifs that blend tradition with modernity and an emphasis on flowing, infinite forms will all be key trends in the year ahead.
As part of Milan Fashion Week, Forevermark will also be hosting exclusive design masterclasses where Forevermark’s expert designers will be demonstrated how to craft jewellery that encompass the key trends for the year ahead and enhance Forevermark diamonds’ inherent beauty and brilliance.
For more details on the Forevermark event and the collaboration with Rebecca Louise Law, please visit www.forevermark.com.
-ENDS –
Notes to Editors:
ABOUT FOREVERMARK
Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
FOREVERMARK DIAMONDS ARE BEAUTIFUL: BEYOND the 4C’s
Forevermark goes beyond the standard 4Cs to select diamonds that are among the most beautiful in the world. Assessing the inherent quality of the rough diamonds, the quality of the polished, Forevermark also applies cutting and polishing standards far stricter than the industry norm.
FOREVERMARK DIAMONDS ARE RARE
Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.
FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED
Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, opportunities for women and our dedication to protect the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised Forevermark Diamond Grading Report which comes with every Forevermark diamond, the individual identification number inscribed on each Forevermark diamond is just 1/5000th the width of a human hair. It can only be seen using a special Forevermark viewer at Authorised Forevermark Jewellers. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 128 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller offering Forevermark Grading R