A Mobile & Social Media Marketing Strategy Course

Objective of the Course

The rise of Smart Phones and its growth rate is tremendous in this Mobile Age. iPhone and Android is part of everyone’s life in most of the societies in the world today. There are over 1 Billion phones in China with 1.3 Billion population. Marketing through mobile market is an obvious choice. However, what are the success factors that we should take note and how to plan with a right strategy is not as simple as one may think of! On the other hand, Social Media is another fastest growing trend in the world as Internet connectivity is seamless in every corner on the face of the earth. Facebook is breaking through 1 Billion users outside of China to become the largest social media network of the World. How can we take advantage of such huge communication channel is mandatory to learn for every marketer who are ready to win in the marketplace in our time!

Matthew Kwan is a seasoned speaker on these topics of Mobile and Social Media with good proven track records. He is going to present these key issues with very insightful recommendations. There are just so many practical tips any marketers may appreciate to learn in order to be successful in this Mobile & Social Media Age. In this full day course, you may find:

• Mobile Marketing as Critical Success Factor in 2013

  • Key market trend of mobile market development

  • Usage analysis for the mobile market

  • m-Commerce development & key platforms

• Best Mobile Marketing Tactics

  • WhatsApp & WeChat....which is the best?

  • Mobile ready website Vs mobile apps

  • SMS & Location Base SMS…

  • Google Mobile Ads

• Integrated Website for Promotion & e-Commerce (m-Commerce)

  • Design style and constraints (Finger Friendliness)

  • Payment Gateway Consideration

• Success Stories of Social Media Marketing

• How Social Media is becoming your Customer Service Tool?

  • Online selling interface

  • Integrated solution?

    
    

• ROI does matter! Don't die of ignorance!

  • Google Analytics

  • Conversion Tracking

  　

Target Audience

• Company size over 50 people and above
• Consumer Goods/Retail Brands
• Marketing Managers, Public Relation Managers, Business Development Managers, Brand Managers

Language Medium: Cantonese with English materials

Venue: The Mira Hotel Hong Kong, TST

Duration: One Full Day (9.30am to 5pm)

Lunch: Buffet @ Yamm of The Mira Hong Kong

Cost: HK$2,500 per person (Group Booking over 3 people: 20% discount)

Enquiry: +852 2723 9977       

About the Trainer

Matthew Kwan is the Principal Consultant of Adams,focusing in brand management, business consulting and enterprise training.

He is an entrepreneur, author, speaker, lecturer and consultant working with large enterprises and organizations in diverse industries. He served for many years in multi-national companies including Intel, JP Morgan and Jardines and has broad experience in sales & marketing and management in multicultural and international settings.