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Expected Outcomes:
- Describe the current development of the online media as marketing channels
- Plan their own e-Marketing campaign
- Decide and choose which online media channels most suitable for their own industry sectors
- Measure the effectiveness of their own e-Marketing campaigns and continuous to increase performance
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Course Contents：
- Choosing effective e-marketing channels and media
-e-Mails
-Search Engines
-Display Banners
-Web Directories
-Social Media, ...etc.
- What are success factors of different e-Marketing channels?
- How to maximize the ROI of e-Marketing channels?
- What are the game rules of e-Marketing channels?
- How to win against competitions?
- How to plan & measure success of e-Marketing campaign
- What are the fundamental measurement standards?
- How to decide budgets and allocation of budgets?
- Success Stories/Case Studies Analysis
- Other related matters/considerations
-Payment gateway
-e-Commerce & shipment logistics
...etc.
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Lecturer：
Mr.Matthew Kwan
Principal Consultant
Adams Company Limited
He is actively being invited to teach and speak on e-Marketing, Management, Leadership, Marketing, Presentation and Visual Language, Entrepreneurship in different Institutes and
Organizations including:
The Hong Kong Management Association
RMIT University of Australia
Bulacan State University of Philippines
Federal of Hong Kong Industries
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Date：
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March 25, 2010
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Time：
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9:30am to 5:00pm (1 hour lunch)
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Venue：
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16/F.,One Grand Tower, 639 Nathan Road, Kowloon, Hong Kong (MTR Exit E1)
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Fee：
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HK$1,850 per person
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Medium:
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Cantonese supplemented with English material
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