Objective of the Course

MobileAGE is a phenomenon and its effect is spreading to all corners of the world. We all face tremendous challenges with the rapid growth and market environment changes. Traditional media is becoming obsolete in some sense to reach the new people of our age today. In order to run your corporate effectively, management needs to have a clear and sensitive view on how to maximize Return On Investment from Social, Mobile and Digital Media as a whole. What is the "Real" KPI for measuring success of using the New Media???

Matthew Kwan is a seasoned speaker on these topics of Social, Mobile and Digital Media with good proven track records. He is going to present these key management concerns with very insightful recommendations for enterprises in this MobileAGE. In this full day course, you may find:

What is the big deal of Social, Mobile and Digital Media to enterprises?
What should be management expectation for the new media?...Promotion Vs Customer Experience
What are the success factors in the MobileAGE?
Measuring Success of the New Media, is it really possible?
Management Perspective to view: Facebook, Google, WeChat, Weibo

Target Audience

1. Company size over 50 people and above
2. General Management, Marketing Management, Customer Service
3. Consumer Goods, Retail, Service…industries

Language Medium: Cantonese with English materials

Date: August 27, 2014
Venue: The Mira Hotel Hong Kong, TST
Limited Seats: 20 people

Duration: One Full Day (9.30am to 5.00pm)

Lunch: Buffet @ Yamm of The Mira Hong Kong

Cost: HK$2,800 per person (Group Booking over 3 people: 20% discount)

Enquiry: +852 27239977+852 27239977

Register NOW!

About the Trainer

Matthew Kwan is the Principal Consultant of Adams, focusing in brand management, business consulting and enterprise training.

He is an entrepreneur, author, speaker, lecturer and consultant working with large enterprises and organizations in diverse industries. He served for many years in multi-national companies including Intel, JP Morgan and Jardines and has broad experience in sales & marketing and management in multicultural and international settings.

Matthew has successfully trained over 500 management during last few years in Adams strategic courses and has spoken in many public events in Hong Kong and overseas collectively to several thousands of people on topics of social media, mobile marketing and e-Marketing in general.