Dear Friends,
My partner, Training Bridge is organizing below event on 24th January (next Thursday).
I just come across a survey, what is the most important reasons to select an employer in China.
No surprise, Company Branding is listed at the top. Nowadays, most staff force in China are pertty concerned on the
company reputation and career opportunities, especially for the Generation Y.

Come join us this session... I would ask for group price from my partner if few of you come together.
Please write me at shirley@qscasia.com.cn or 021-5238 3955

Regards
Shirley Leong
Quest Management Consulting 

Employer Branding Session (From Research to Execution)

How to Start Your Own Employer Branding Campaign 

It has become a challenging task throughout most industries in China for Human Resources to find and attract the right talent. We believe in turning this issue around and addressing the question of ‘how can talent find you?’ Building a strong employer brand should be seen as a long-term investment in every company’s talent attraction and retention process. Even though employer branding is a hot topic in the HR industry, many are still ‘in the woods’ when it comes to the practical side of the craft. All the more reason for us to organize Employer Branding Sessions, break down the process into digestible parts and offer you the hands-on approach you need for a successful employer branding campaign.

During this session, we will walk you through everything you need to know before you can start your own employer branding campaign in-house. The complete process of research and defining your Employee Value Proposition (EVP) from creative development to execution will be mapped out step by step. After attending this session, you will have obtained the knowledge you require to start building your employer brand and then some.

Who Should Attend

  • HR Directors/Managers
  • Talent Acquisition/Recruitment/Staffing Managers
  • Training/Learning/OD Managers 
  • Employer Branding Managers 

Agenda 

13:30-14:00

Registration

14:00-15:10

Welcome Speech (English)

14:10-14:45

From Research to Employee Value Proposition (Roger Manfredsson, Director of Global Business Development, Universum)  (English)

14:45-15:20

From Employee Value Proposition to Campaign (Emile Mac Gillavry, Managing Director, Maximum) (English)

15:20-15:35

Coffee Break

15:35-16:10

Case Study (Jordan Wei Zhao, Senior Staffing Manager, Starbucks) (Chinese)

16:10-16:55

Panel Discussion (English) 

16:55-17:00

Closing Remarks (English)

Organisers

  1. Maximum
  2. Universum
  3. Training Bridge

Event Details

Date: 24 January, 2013 (Thursday)

Time: 2:00 pm to 5:00 pm

Location : Jianguo Hotel, 439 Cao Xi Road (N), Shanghai, China

Language: English & Chinese  

Fees: Cash on Site: RMB 580.00 / pax 

Enquiry/Registration: 021-5238 3955 / shirley@qscasia.com.cn

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